Brand Tone

professional, innovative, and supportive

Brand Values

• •Innovation and Technology
• •Quality and Precision
• •Artist Empowerment and Support
• •Reliability and Trust
• •Community and Collaboration

Best Practices

• •Prioritize "Professional Empowerment": Always frame product benefits around how they help artists improve their craft, save time, or achieve better results. Use language that conveys expertise and innovation.
• •Highlight Precision and Quality: Consistently use terms like "precision," "high-quality," "reliable," "advanced technology," and "finely crafted" when describing products.
• •Maintain a Supportive and Inclusive Voice: While professional, ensure the tone is also encouraging, especially when addressing a wider audience including beginners. Avoid overly technical jargon where simpler, empowering language can be used.
• •Showcase, Don't Just Tell: Use testimonials, artist collaborations, and user-generated content (with permission) to demonstrate the brand values and product quality in action, rather than just stating them.
• •Be Direct and Clear: Provide clear, concise information about products and their features. Ensure calls to action are straightforward, guiding the user effectively. The website often uses direct calls to action like "Shop Now".

Social Perception

Positive for product quality and innovation. Appreciation for artist support. Good customer service. Growing brand recognition. Mixed feedback on specific products/durability in some cases.

Copy Examples

• •Unleash Your Artistry: Experience the freedom of INKin's precision wireless tattoo machines. Power, precision, and passion in every stroke.
• •Elevate your detail work. ✨ Our new REVO Cartridges are engineered for ultimate precision and ink flow, empowering you to create flawlessly. #INKinRevo #TattooPrecision #EmpoweringArtists.
• •Start your tattoo journey with confidence. The INKin Beginner's Kit provides everything you need – from a reliable machine to quality needles – to learn, create, and inspire.
• •Innovate Your Ink: Discover Exclusive Deals on INKin Tattoo Supplies!
• •At INKin, we believe in empowering every artist. That’s why we combine cutting-edge technology with a passion for creativity, delivering tools that don't just perform—they inspire.