Brand Tone

Edgy & Rebellious, Authentic & Passionate, Confident & Bold, Humorous & Witty, Inclusive (within its niche), Slightly Provocative

Brand Values

• •Self-Expression: Tattoos and alternative style as a means of personal identity.
• •Artistry & Craftsmanship: Highlighting the skill of tattoo artists and the quality of art. This extends to the designs featured on their merchandise.
• •Community: Fostering a sense of belonging among tattoo enthusiasts.
• •Authenticity: Staying true to the roots and spirit of tattoo culture.
• •Individuality: Encouraging people to embrace their unique style.
• •Quality: Implied in offering products that represent the culture, including tattoo care.

Best Practices

• •Know Your Audience Intimately: Understand their slang, humor, pain points (literally and figuratively), and aspirations within the tattoo culture. Write for them, not a general audience.
• •Embrace the Edge, But Stay Authentic: Use bold, confident, and sometimes provocative language, but ensure it aligns with genuine tattoo culture, avoiding clichés or appearing to "try too hard."
• •Show, Don't Just Tell: Instead of saying "we're rebellious," use language and imagery that *demonstrates* rebellion and individuality. Focus on the feeling and identity associated with the products.
• •Incorporate Visual Storytelling in Text: Use vivid descriptions that evoke the texture, artistry, and attitude of the products and the lifestyle. "Ink-black fabric," "razor-sharp designs," "a growl of defiance."
• •Maintain a "Culture-First" Vocabulary: Use terms and references that resonate with the tattoo community (e.g., "fresh ink," "sleeve," "flash," "old school," "new school") naturally within the copy. Be part of the conversation, not an outsider selling to it.

Social Perception

As an extension of *Inked Magazine*, For Tattoo Enthusiasts, Design-Focused, Mixed Reviews (Typical for E-commerce), Niche Appeal

Copy Examples

• •Wear your rebellion. Our new [Product Name] hoodie isn't just a statement, it's a second skin for those who live by their own ink. Comfort that bites back. Shop now, stand out.
• •Your art deserves the best. Heal, protect, and keep those lines sharp with our [Product Name] tattoo balm. Made for new ink, loved by healed masterpieces. Because fading is for memories, not tattoos.
• •This ain't your grandma's closet (unless grandma's a badass). Inked Shop: Apparel and gear for the proudly tattooed. Express your story. No apologies.
• •Fresh ink, fresh threads. We teamed up with [Artist Name] for a drop so sick, it's contagious. Limited run – once they're gone, they're history. Own a piece of the art.
• •Define yourself. Our gear is just the canvas. #InkedShop #TattooLifestyle #WearYourStory