Brand Tone

Playful & Fun, Trendy & Fashion-Forward, Empowering & Expressive, Approachable & Friendly, Artistic & Creative

Brand Values

• •Self-Expression: Providing a commitment-free medium for personal style and artistic expression.
• •Creativity & Artistry: Championing unique, hand-drawn designs and the artistic vision of its founder.
• •Quality & Safety: Commitment to using high-quality, vegan, cruelty-free, non-toxic, and FDA-approved inks, made in the USA.
• •Joy & Accessibility: Making the experience of wearing tattoos fun, easy, and accessible to everyone.
• •Innovation: Evolving with new designs, notable collaborations, and product advancements like semi-permanent options.

Best Practices

• •Embrace Playfulness: Use lighthearted language, fun questions, and emojis where appropriate. Keep the tone upbeat and positive.
• •Stay Fashion-Forward: Reference current trends subtly, use aspirational but relatable scenarios, and highlight how the tattoos can complement personal style.
• •Empower Self-Expression: Frame the product as a tool for individuality and creativity. Encourage users to experiment and showcase their unique looks.
• •Maintain Approachability: Write in a conversational, friendly manner. Share the founder's passion and the artistic process to build connection.
• •Highlight Artistic Quality: Consistently mention the 'hand-drawn' aspect and the artistry involved, reinforcing the unique value proposition over generic temporary tattoos.

Social Perception

INKED by Dani is generally perceived as a chic, trendy, and high-quality brand within the temporary tattoo market. It's seen as a fun and harmless way to experiment with body art, whether for trying out potential real tattoo ideas or for temporary adornment for events and fashion looks. The founder-led narrative contributes to an authentic and relatable brand image. The brand’s commitment to ethical practices (vegan, cruelty-free) is positively received by conscious consumers. It successfully balances a youthful, playful appeal with a sophisticated, fashion-forward aesthetic, broadening its customer base.

Copy Examples

• •Headline: Your Style, Your Skin, Zero Regrets. Body: Unleash your inner artist with INKED by Dani. Our hand-drawn temporary tattoos are all about fun, fashion, and freedom. Rock a new look every week! #InkedByDani #TemporaryJoy
• •Headline: Commitment Issues? We Get It. Body: Fall in love with a design, wear it, flaunt it, and then switch it up! Our chic, easy-to-apply temporary tattoos let you express every facet of you. Explore the latest collection. #FashionTattoo #NoCommitmentNeeded
• •Headline: Hand-Drawn. Heart-Worn. Body: From Dani's sketchbook to your skin. Discover unique, artist-created temporary tattoos that look like the real deal. Cruelty-free, vegan, and oh-so-fabulous. #WearableArt #DaniDesigns
• •Headline: Get Ready to Stick & Slay! Body: Festival? Bachelorette? Or just a Tuesday? INKED by Dani adds that perfect touch of cool to any occasion. Easy on, easy off, always on trend. Shop our bestsellers! #TemporaryTattooFun #StyleStatement
• •Headline: Tiny Tattoos, Big Mood. ✨ Body: Elevate your look with our delicate and detailed temporary tattoos. Perfect for testing a placement or just adding a subtle spark. What vibe are you today? #DaintyInk #ExpressYourself