Brand Tone

Caring and Supportive, Educational and Authoritative, Passionate and Enthusiastic, Trustworthy and Transparent, Friendly and Approachable, Professional

Brand Values

• •Natural & Quality Ingredients
• •Customer Focus & Health
• •Integrity & Trust
• •Respect & Inclusivity
• •Excellence & Innovation
• •Community & Collaboration
• •Positivity & Fun
• •Giving Back
• •Environmental Consciousness

Best Practices

• •Prioritize "Care" and "Protection": Ensure that copy always emphasizes how Ink Defense products care for the skin and protect the tattoo. Use words like "nourish," "soothe," "protect," "heal," and "vibrant."
• •Highlight Natural & Ethical Aspects: Consistently mention "all-natural," "vegan," "cruelty-free," and "plant-based" in product descriptions and general communications to reinforce these core values.
• •Be Educational and Empowering: Provide helpful tips and information about tattoo aftercare, explaining the "why" behind product benefits. This positions the brand as a knowledgeable authority and empowers customers to care for their ink properly.
• •Maintain a Supportive and Inclusive Voice: Address the audience in a friendly, encouraging, and inclusive manner. Reflect the brand's values of respect and community support in all communications.
• •Show, Don't Just Tell (with a focus on Positivity): Use customer testimonials and showcase healed tattoos (with permission). Frame messaging around positive outcomes like "beautifully healed," "vibrant colors," and "healthy skin," reinforcing the effectiveness and quality of the products.

Social Perception

High-Quality & Effective, Natural & Safe, Trustworthy, Artist Recommended, Caring Company, Good for Sensitive Skin

Copy Examples

• •Headline: Heal Brighter, Naturally. Defend Your Ink. Body: Your new tattoo is a masterpiece. Treat it with the respect it deserves. Ink Defense uses only premium, all-natural, vegan ingredients to soothe, heal, and protect your art, keeping colors vibrant and lines sharp. No harsh chemicals, just pure, plant-powered care. Because your story deserves to shine. #InkDefense #NaturalHealing #TattooAftercare
• •Headline: Sensitive Skin? Meet Your Tattoo’s Best Friend. Body: Worried about how your sensitive skin will handle new ink? Ink Defense is formulated with gentle, plant-based ingredients like Shea Butter and Avocado Oil to calm irritation and promote healing without clogging pores. Finally, aftercare that loves your skin as much as you love your tattoo. #InkDefenseSensitive #VeganTattooCare #GentleHealing
• •Headline: From Fresh Ink to Forever Art: The Ink Defense Promise. Body: Every stage of your tattoo’s life matters. Ink Defense offers a complete system – from our soothing Tattoo Cream for initial healing to our Protective Sunscreen for long-term vibrancy. We’re committed to helping you protect your investment with the best nature has to offer. Crafted in Oregon, loved by artists and collectors worldwide. #DEFENDYOURINK #TattooJourney #CrueltyFree
• •Headline: Artists Trust Ink Defense. You Can Too. Body: We partner with professional tattoo artists who demand the best for their clients and their work. Ink Defense provides effective, natural aftercare that promotes clean healing and enhances the final look of any tattoo. Ask your artist about Ink Defense, or discover our Pro-Team favorites online. #InkDefenseProTeam #ArtistApproved #QualityAftercare
• •Headline: More Than Just Aftercare. It’s a Commitment. Body: At Ink Defense, we’re passionate about vibrant tattoos and healthy skin. That’s why we’re dedicated to all-natural, vegan ingredients, supporting our community, and championing inclusivity. Choose Ink Defense and join a brand that cares. #InkDefenseValues #EthicalSkincare #LGBTQAlly