Brand Tone

Youthful and Trendy, Playful and Experimental, Approachable and Friendly, Informative and Reassuring, Creative and Expressive

Brand Values

• •Self-Expression & Individuality
• •Experimentation & Fun
• •Quality & Realism
• •Safety & Natural Ingredients
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Stay Youthful and Conversational: Use language that is relatable and engaging, avoiding overly formal or technical jargon. Think like you're talking to a friend.
• •Emphasize Freedom and Experimentation: Continuously highlight the "no commitment" aspect and the fun of trying different styles. Use words like "explore," "discover," "try," "play."
• •Showcase, Don't Just Tell, the Benefits: Instead of just saying "realistic," use visuals and customer testimonials that show how real they look. Talk about the *feeling* of wearing them.
• •Be Transparent and Reassuring about Safety: Consistently mention the plant-based, vegan, and organic nature of the ink, especially when addressing new customers. This builds trust.
• •Encourage Interaction and User-Generated Content: Actively ask questions, run contests, and feature customer photos/videos in your copy. This reinforces the community and expressive aspects of the brand.

Social Perception

Positive Customer Experiences, Innovative and Modern, Trustworthy, Fun and Engaging, A Solution for "Tattoo Hesitation"

Copy Examples

• •Instagram Post (Image: Person laughing, showing off a fresh Inkdays tattoo): Your vibe, your rules, your ink! ✨ Rock a new look every two weeks with Inkdays. Zero commitment, 100% you. What design are you trying next? #Inkdays #TemporaryTattoo #ExpressYourself #VeganInk
• •TikTok Video (Fast-paced montage of different people applying Inkdays tattoos): Life's too short for just one look! 😉 Switch it up with Inkdays. Plant-powered, lasts up to 2 weeks. Dare to try? #InkdaysChallenge #FakeTattooRealVibes #TikTokTattoos
• •Facebook Ad (Carousel showing various tattoo designs – animals, florals, quotes): Thinking about a tattoo? Or just love to switch up your style? 🤔 Inkdays offers 500+ stunning, realistic temporary tattoos. Made with 100% organic, vegan ink. Safe for your skin, fun for your soul! Shop now and get 10% off your first order. [Link] #InkdaysTattoos #TemporaryFun #CrueltyFreeBeauty
• •Website Banner (Homepage): Test Drive Your Tattoo! 🌱 Inkdays: Realistic, plant-based temporary tattoos that last up to 2 weeks. Explore designs or create your own! #InkItYourWay #TryBeforeYouInk
• •Email Newsletter Subject: 🤫 Psst... Your Next Look is Waiting! New Inkdays Designs Inside + Styling Tips! (Body snippet): Hey [Name], ready to turn some heads? Our latest collection of temporary tattoos just dropped! Perfect for that festival, that party, or just because you deserve to feel awesome. Explore now and let your skin do the talking! All our tattoos are natural, vegan, and super easy to apply.