Tono de Marca

Intelligent, Mysterious, and Creative

Valores de Marca

• •Intellectual Craftsmanship
• •Creativity & Storytelling
• •Accessibility & Convenience
• •Customer Satisfaction
• •Innovation

Mejores Prácticas

• •Use Intriguing and Evocative Language: Employ words like "unravel," "uncover," "hidden," "secret," and "conspiracy" to maintain a mysterious and engaging tone. Frame the product not just as a game, but as a "case file," "investigation," or "challenge."
• •Focus on the "Detective" Experience: Center the copy around the customer's role as the protagonist. Use phrases like "Your investigation starts now," "You are the detective," and "Put your skills to the test." This empowers the customer and makes the experience feel personal.
• •Highlight Quality and Intelligence: Consistently mention the "cleverly designed," "well-researched," and "intricately detailed" nature of the games. This reinforces the brand's value of craftsmanship and appeals to a discerning audience.
• •Emphasize Accessibility and Immediacy: Always include a clear call-to-action that highlights the convenience of the product, such as "Download Instantly," "Print and Play Today," or "Your Mystery Awaits." This speaks to the value of immediate gratification.
• •Let Testimonials Tell the Story: Leverage the powerful positive feedback from customers. Incorporate quotes from reviews into social media posts and ad copy to build trust and social proof, letting satisfied players validate the brand's promises.

Percepción Social

The public perception of Ink & Clues is overwhelmingly positive. Customers praise the games for being well-crafted, clever, and immersive. Reviewers frequently mention the high quality of the storytelling and the satisfaction of solving the cases. The printable format is seen as a significant advantage, allowing players to physically interact with the materials. The brand is perceived as a provider of high-quality, engaging entertainment that is both challenging and fun for individuals and groups.

Ejemplos de Copy

• •Instagram Post: Your weekend plans just got a lot more mysterious. The truth is hidden in the details. Do you have what it takes to find it? Our latest case file is now available for download. Unravel the story, connect the clues, and solve the crime. 🕵️‍♂️ #MysteryGame #Detective #InkAndClues
• •Facebook Ad: The perfect case for your next game night. Forget another boring board game. Download and print a complex mystery that will turn your living room into an investigation room. Team up with friends and see if you can crack the case before time runs out. Get your game bundle and save 20%!
• •Email Subject Line: A new mystery is waiting. Are you clever enough to solve it?
• •Website Banner: More Than a Game. It's a Challenge. Meticulously crafted stories. Intricate puzzles. The thrill of the investigation. Download your first case file from Ink & Clues and discover why our mysteries have a 5-star rating.
• •TikTok Video Concept: "That feeling when you finally solve it." Think you're a master detective? Prove it. Link in bio to download your first case. #DetectiveGame #Puzzle #Mystery