Brand Tone

Friendly, Accessible, Informative, Empowering. Community-oriented, helpful, enthusiastic about reading.

Brand Values

• •Openness and Freedom
• •Reader-Centricity & Comfort
• •Accessibility & Inclusivity
• •Continuous Development of E-Reading
• •Ecology
• •Support for the Publishing Industry

Best Practices

• •Prioritize "Freedom" and "Openness": Consistently highlight the user's ability to choose their apps and content sources. Use phrases like "your choice," "no limits," "read your way," and "access everything."
• •Speak the Reader's Language (Literally and Figuratively): Keep the language clear, straightforward, and avoid overly technical jargon. Focus on the benefits and experience of reading. Be relatable and enthusiastic about books and stories.
• •Emphasize Eye Comfort and Reading Experience: Regularly mention the benefits of the E Ink screen, adjustable lighting, and lightweight design. Use words like "comfortable," "easy on the eyes," "paper-like," and "immersive."
• •Be Empowering and Inclusive: Frame the product as a tool that gives readers control and caters to their individual preferences (e.g., font choices, app choices, accessibility features).
• •Maintain a Helpful and Informative Stance: Provide useful information about features, how to use different apps, and the benefits of e-reading. Position the brand as a knowledgeable companion in the reader's journey. Their blog and social media should reflect this.

Social Perception

inkBOOK is generally perceived as a brand that offers practical, flexible e-readers for users who prioritize an open system and access to multiple content sources over the latest high-end specs or the most polished software experience found in market leaders. It has a loyal following among users who value its specific feature set, particularly the Android app support.

Copy Examples

• •Headline: Your Entire Library, Limitless Possibilities. Your inkBOOK. Body: Tired of being locked into one bookstore? With inkBOOK, running on a flexible Android OS, you're free to download your favorite reading apps – Kindle, Kobo, Libby, and so many more! Dive into any story, from any source, all on one beautiful, eye-friendly screen. Reading freedom is finally here.
• •Headline: Read Comfortably, Day or Night. Body: Lost in a good book? Our inkBOOK e-readers feature adjustable warm and cool frontlights and crisp E Ink screens that look just like real paper. Say goodbye to eye strain and hello to hours of immersive reading, anytime, anywhere.
• •Headline: All Your Books, All Your Apps, All in One Place. Body: Why choose? inkBOOK e-readers let you bring your Kindle library, borrow from OverDrive via Libby, and discover new favorites on Skoobe or Onleihe. It’s your reading world, perfectly organized and always with you.
• •Headline: Made for Readers, By Readers. Body: We believe reading should be open and accessible to everyone. That’s why we designed inkBOOK e-readers with features you’ll love: lightweight designs, customizable fonts, physical page-turn buttons on select models, and the freedom to read *your* way.
• •Headline: Unlock a Universe of Stories. Body: Don't just read; explore! With inkBOOK’s Android-powered e-readers, you can install apps for ebooks, audiobooks, news, and even comics. Your next adventure is just a tap away. What will you discover today?