Brand Tone

informative, reassuring, and innovative

Brand Values

• •Healing & Protection: The core purpose of the product is to aid in the safe and effective healing of new tattoos by providing a protective barrier and using nourishing ingredients.
• •Natural & Safe Ingredients: Emphasis on 'natural healing ingredients,' 'organic ingredients,' 'no adhesives,' 'latex-free,' and 'vegan-friendly' underscores a commitment to skin-friendly and conscious formulations.
• •Innovation & Convenience: The product is presented as a modern, easy-to-use alternative to traditional tattoo aftercare methods, highlighting its quick-drying and painless removal features.
• •Artist & Client Well-being: By providing a product that aims to improve the healing process and reduce complications, Ink Beetle shows concern for both the artist's work and the client's experience and health. Their tagline 'created by Artists for Artists and their clients' reinforces this.
• •Environmental Consciousness (implied): Mentioning 'no plastic waste so its better for the environment' suggests an awareness and value for sustainability.

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying 'adhesive-free,' explain the benefit: 'Say goodbye to adverse skin reactions from plastic adhesive products.' Highlight how the natural ingredients soothe and protect.
• •Use Clear, Confident Language: Employ terms like 'revolutionary,' 'game changing,' 'ultimate solution,' but back them up with factual explanations of how the product works and its advantages.
• •Maintain Transparency: Be open about ingredients and the product's intended use. The FAQs on retailer sites show a willingness to address specific concerns (e.g., what happens with excessive bleeding, how long to leave it on). This honesty builds trust.
• •Incorporate User & Artist Voices (Testimonials): Sharing positive experiences from tattoo artists and clients reinforces the brand's credibility and the product's effectiveness. This aligns with the 'artist-approved' aspect of the brand.
• •Educate and Reassure: Continuously provide information on how to use the product correctly for optimal results, and reiterate the safety aspects (vegan, latex-free, natural ingredients) to reassure new and potential users.

Social Perception

The perception leans towards positive, particularly among users seeking alternatives to adhesive products and those who have had good experiences with its protective and healing capabilities. The brand is seen as innovative in the tattoo aftercare space.

Copy Examples

• •Heal Smarter, Not Harder. Introducing Ink Beetle Derm Gel – the revolutionary, breathable seal for your new tattoo. Packed with natural soothers, free from harsh adhesives. Show off your fresh ink with confidence.
• •Your Tattoo’s Best Friend? Nature. Ink Beetle’s vegan, latex-free formula creates a protective barrier that lets your skin breathe and heal naturally. No irritation, just vibrant, well-healed art.
• •Ditch the Itch & Plastic Wrap! Experience the next wave in tattoo aftercare. Ink Beetle Derm Gel dries in minutes to form a clear, protective skin. Soothes, protects, and washes off effortlessly.
• •Artist Approved. Skin Perfected. Chosen by professionals, loved by skin. Ink Beetle offers superior protection without the drawbacks of traditional methods. Keep your art pristine from day one.
• •The Future of Tattoo Healing is Here. Ink Beetle Derm Gel: innovative protection, natural ingredients, painless removal. Give your new tattoo the gentle, effective care it deserves and see the difference.