Brand Tone

functional and accessible

Brand Values

• •Accessibility
• •Variety and Versatility
• •Customer Satisfaction
• •Innovation
• •Functionality

Best Practices

• •Lead with Value, Support with Tech
• •Maintain a Helpful, Accessible Tone
• •Emphasize Versatility
• •Proactively Address Reliability
• •Develop a Clear Brand Story

Social Perception

Perceived as a value-oriented brand for tech accessories, often associated with affordability. However, there are noted concerns regarding technical reliability and a reliance on third-party retailers for brand perception due to a lack of strong direct brand identity.

Copy Examples

• •Your Day, Connected. Your Budget, Respected.
• •From your morning run to your nightly rest, the Inkasus Pulse tracks every beat and step. Monitor your progress, stay motivated, and understand your body better—all without breaking the bank. It's the smart, simple way to stay on top of your health.
• •Unlock New Features: The Tech You Love is Now Even Smarter.
• •Inkasus: High-Tech for Your High-Paced Life. Discover our range of connected watches, headphones, and accessories designed for performance and priced for everyone.
• •Tired of choosing between features and price? With the Inkasus Omega watch, you get it all: heart rate monitoring, call notifications, and 23 sports modes, all wrapped in a sleek design. What feature would you use most? #Inkasus #SmartWatch #TechForEveryone