Brand Tone

Evocative, Poetic, Personal, Intimate, Artisanal, Thoughtful, Nostalgic, Melancholic (in a beautiful way)

Brand Values

• •Connection & Memory
• •Individuality & Personal Expression
• •Quality & Natural Ingredients
• •Craftsmanship
• •Evoking Emotion

Best Practices

• •Use evocative language to create emotional connections.
• •Incorporate sensory details related to scent and memory.
• •Highlight the artisanal and handcrafted nature of the product.
• •Emphasize the unique 'hidden message' aspect to intrigue customers.
• •Maintain a balance between melancholy and beauty in the tone.

Social Perception

A premium, artisanal brand that evokes feelings of nostalgia, connection, and personal expression through unique, handcrafted candles. Seen as thoughtful, artistic, and a perfect gift for those who appreciate beauty and meaning.

Copy Examples

• •"Unleash a symphony of scent and story. Each hand-poured candle whispers secrets waiting to be discovered as it burns."
• •"More than a candle, it's a journey. Let the evocative fragrance transport you while a hidden message unfolds, revealing a moment suspended in time."
• •"Crafted with passion and infused with saudade, our candles are a tribute to fleeting beauty and cherished memories."
• •"Personalize a moment. With our Lexis Collection, create a bespoke candle that speaks volumes, unveiling your hidden message to someone special."
• •"Experience the art of slow living. Light our candles, breathe in the fragrance of faraway places, and let the whispers of ink ignite your soul."