Brand Tone

Passionate, authentic, and community-centric. It's a voice created by enthusiasts, for enthusiasts, informal, energetic, and inclusive, often using direct, conversational phrasing.

Brand Values

• •Community and Camaraderie
• •Passion for Craft
• •Authenticity
• •Inclusivity

Best Practices

• •Use "We" and "You" to Foster Community: Always speak as part of the community, not as a faceless corporation. Use language that unites the brand with its audience, like "Join us" and "We're in this together."
• •Tell Authentic Stories: Don't just list product features or event details. Frame everything within a narrative of passion, whether it's the story of a car build, the profile of a tattoo artist, or the experience of the festival.
• •Embrace the Lingo: Use terminology and slang authentic to the car and tattoo worlds. This builds credibility and shows you are a genuine part of the culture you represent. Phrases like "Show and Shine" and referencing specific tattoo styles resonates with the core audience.
• •Highlight the Fusion: Consistently reinforce the unique selling proposition: the blend of "ink" and "engines." Every piece of copy should ideally connect these two worlds to solidify the brand's niche identity.
• •Maintain a Consistent, Energetic Voice: The tone should always be passionate, exciting, and slightly rebellious. Whether writing a product description or a festival announcement, the energy should be palpable, making the audience feel the excitement.

Social Perception

INK AND ENGINES is perceived as a genuine and exciting grassroots movement that has successfully bridged the gap between tattoo and car cultures. It is seen as more than just a brand; it's an anticipated event and a cultural hub, delivering a high-quality experience and possessing credibility through its connection to an established tattoo parlor.

Copy Examples

• •Forged in the garage, immortalized in ink. Our new 'Piston & Pin-Up' tee is for those who live by the roar of an engine and the buzz of a needle. It’s not just a shirt, it’s a statement. Built for the community. Link in bio to grab yours before they're gone.
• •Alright #InkAndEngines family, settle a debate for us! If you could only have one for the rest of your life: your dream project car (all mods paid for) OR a full back-piece from your favorite tattoo artist? Tell us your pick and why in the comments! 👇
• •INK AND ENGINES: Where Passion is Permanent. Apparel | Culture | The UK's Premier Tattoo & Automotive Festival.
• •🔥 First Look: The Ink & Engines Fest 2025 Lineup is Here!
• •The MX-5 is fighting us every step of the way, but we're not giving up! This week, it's all about tackling the rust and getting her prepped for a new heart. This is the real, unfiltered process of a #ShedToShow build. Let us know your top tips for rust removal below! Grab your official I&E gear here: [Link]