Brand Tone

premium, sophisticated, quality-focused, and heritage-proud

Brand Values

• •Quality: Emphasized through 'premium quality automotive accessories,' 'fine craftsmanship,' and use of 'finest high-performance materials.'
• •Heritage & Expertise: Drawing on 'decades of experience as an IATF Approved Original Equipment Manufacturer' and their parent company's (Auto-Kit International Ltd) reputation.
• •Innovation & Design: Combining 'British and German engineering with Italian inspired design' and being at the 'cutting edge of engineering, design, styling & protection.'
• •Value for Money: Aiming to bring 'new products to market at a third of the prices charged by the well known vehicle brands bringing a high quality & value for money proposition.'
• •Safety: Stating that products are 'designed, engineered & safety tested not to compromise your vehicle's original parts whether it be the surface materials, fitment, function & safety features,' including airbag deployment for seat covers.
• •Customer Focus (intended): Their mission is 'TO BECOME THE GLOBAL BRAND LEADER IN PREMIUM AUTOMOTIVE ACCESSORIES,' which implies a need for customer satisfaction, though current operational challenges impact this.

Best Practices

• •Develop a Brand Voice Guide: Document the defined brand tone (premium, sophisticated, quality-focused, heritage-proud) with clear do's and don'ts, approved terminology, and examples. This ensures anyone writing copy understands and can apply the voice consistently.
• •Focus on Benefits & Value, Not Just Features: While highlighting 'British and German engineering' or 'Italian design' is good, translate these features into tangible benefits for the customer – e.g., 'enduring comfort,' 'lasting protection,' 'a statement of your style.'
• •Maintain Professionalism and Transparency: Especially given current customer service challenges, all communication, including website copy, FAQs, and automated emails, should be professional, empathetic, and transparent. If there are delays, the copy should address this honestly (as they have started to do on their 'More Information' page) while reinforcing commitment to quality.
• •Use High-Quality Visuals and Language Consistently: The language used should mirror the premium quality of the products. Avoid overly casual slang or jargon. Ensure website imagery and marketing materials are of high quality and align with the sophisticated aesthetic the brand aims for.
• •Train and Align All Customer-Facing Communication: Ensure that the brand tone is consistent not only in marketing copy but also in customer service responses (even if currently limited to email). Provide templates or guidelines for common inquiries that reflect the desired professionalism and commitment to quality, even when delivering difficult news about delays.

Social Perception

The brand suffers from a disconnect between its high-quality product aspirations and its current operational capabilities in terms of service and delivery. This creates a perception of a company that makes good products but is difficult to deal with.

Copy Examples

• •Headline: Elevate Your Drive. Experience Inka-Corp. Body: Discover the pinnacle of automotive accessorizing. Inka-Corp blends meticulous British and German engineering with timeless Italian design to create seat covers and accessories that don't just fit your vehicle, but enhance its very essence. Crafted from the finest materials, built for lasting luxury. Call to Action: Explore Our Collections.
• •Headline: Heritage of Quality, Designed for Today. Body: With decades of OEM manufacturing expertise behind us, Inka-Corp brings you premium, tailored automotive accessories. Experience the same dedication to quality and precision trusted by leading car brands, now accessible for your own vehicle. Call to Action: Discover the Inka Difference.
• •Headline: The Art of Automotive Tailoring. Body: Your vehicle is a statement. Complement it with Inka-Corp's exquisitely designed accessories. Each piece is a testament to fine craftsmanship, engineered for a perfect fit and enduring style, ensuring safety and sophistication go hand-in-hand. Call to Action: Shop Premium Seat Covers.
• •Headline: Uncompromising Quality. Accessible Luxury. Body: Inka-Corp delivers the luxury and durability of high-end automotive accessories at a remarkable value. Protect your investment and enhance your comfort with our range of seat covers, meticulously designed and rigorously tested for the discerning owner. Call to Action: View Our Range.
• •Headline: Engineered for Life. Styled for You. Body: From daily commutes to adventurous journeys, Inka-Corp accessories are built to withstand the demands of your lifestyle while reflecting your personal taste. Experience the perfect fusion of high-performance materials, innovative design, and quintessential style. Call to Action: Find Your Perfect Fit.