Brand Tone

bold, trendy, and confident

Brand Values

• •Uniqueness
• •Affordability
• •Customer Service
• •Empowerment

Best Practices

• •Lead with Confidence: Use strong, active verbs and a direct tone. Avoid passive language. The copy should feel as confident as the customer will feel in the clothes.
• •Emphasize Exclusivity: Regularly use words like "unique," "one-of-a-kind," and "exclusive" to reinforce the brand’s core value of providing distinct fashion pieces.
• •Speak to the Customer's Aspiration: Frame the products not just as clothing, but as a means to an end—to feel bold, to stand out, to be a "showstopper."
• •Keep it Aspirational yet Accessible: While the tone is bold, it should also be welcoming. Phrases like "We'd love to hear from you!" help maintain a friendly and approachable feel.
• •Be Visually Consistent: The bold and edgy tone of the copy should always be matched by high-quality, dynamic imagery that showcases the clothing in a way that aligns with the brand's confident and unique identity.

Social Perception

Based on the brand's self-presentation, the public likely perceives INJOIMI as a go-to online shop for trendy, statement-making fashion at a reasonable price point. Customers are likely drawn to the promise of unique styles that distinguish them from mainstream fashion. The brand is perceived as being for women who are not afraid to be bold with their clothing choices and who love finding special pieces. The emphasis on customer satisfaction and service aims to build a trustworthy and reliable reputation.

Copy Examples

• •Stop scrolling. Start stunning. Our new arrivals are here to make sure you're the only one who matters in any room. Shop the link in bio before they're gone.
• •Tired of the same old styles? So are we. INJOIMI is for the woman who makes her own trends. Discover unique, edgy, and affordable fashion that’s as one-of-a-kind as you are. Get 10% off your first order!
• •Warning: this dress may cause double-takes. With its daring cut-outs and curve-hugging fit, the 'Center of Attention' dress isn't for the faint of heart. It's for the woman who came to conquer. Add to cart and get ready for your moment.
• •Hey, trendsetter. We saw this and thought of you. Our latest drop is full of statement pieces we know you'll love. Be the first to rock these styles and remember to tag us @injoimi for a chance to be featured!
• •Your wardrobe is calling. Answer with up to 50% off our most-loved styles. Don't just follow trends—be the trend. Limited time only.