Tono de Marca

Aspirational, romantic, and personal; sophisticated yet approachable. Communication feels like advice from a stylish friend, focusing on feeling and lifestyle with evocative descriptions. Often a blend of Spanish and English.

Valores de Marca

• •Timelessness
• •Femininity
• •Quality & Craftsmanship
• •Exclusivity
• •Authenticity

Mejores Prácticas

• •Lead with Story, Sell with Detail: Start captions and descriptions with an evocative story, memory, or feeling. Practical details should follow the romantic narrative.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses, like 'soft-touch silk,' 'sun-faded floral print,' or 'a silhouette that whispers femininity.'
• •Maintain a Personal Connection: Write in the first person to maintain authentic connection to the founder, making the brand feel personal and trustworthy.
• •Emphasize Timelessness Over Urgency: Avoid urgent language; instead, highlight exclusivity through 'limited production runs,' 'small batches,' or 'investment pieces' that last a lifetime.
• •Be Visually Consistent: Ensure copy always matches the visual mood and aesthetic, creating synergy between text and image to reinforce the brand's world.

Percepción Social

Perceived as a high-end, aspirational 'influencer brand' that successfully translates a personal aesthetic into a tangible product line. Customers view it as authentic and trustworthy due to its strong connection to its founder. It's seen as a source of inspiration for a romantic, European-chic lifestyle, and a premium brand with a strong, loyal community.

Ejemplos de Copy

• •The blouse you'll reach for, season after season. Inspired by afternoons in Provence and designed for a life of simple elegance. Pair it with your favorite denim for a casual coffee run or a silk skirt for a candlelit dinner. A timeless romance.
• •Chasing the last rays of summer. Our 'Sol' dress was made for these moments—the ones that feel like a memory before they're even over. Woven from light cotton and designed to move with the sea breeze.
• •For the love of linen | Our new collection has arrived
• •Initiales BB is more than a brand; it's a feeling. It's the sun on your skin, the charm of a hidden alleyway in Paris, and the confidence of a perfectly timeless wardrobe. Each piece is a love letter to the women who inspire us—past, present, and future.
• •Stop buying trends. Start building a wardrobe. At Initiales BB, we create limited-edition pieces, designed in Barcelona with a vintage soul. Discover clothes you'll not only wear but cherish for years to come.