Brand Tone

Personal & Passionate, Artisanal & Handcrafted, Authentic & Genuine, Elegant & Nature-Inspired, Joyful & Positive

Brand Values

• •Craftsmanship
• •Individuality/Uniqueness
• •Joy & Passion
• •Quality Materials
• •Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., personal, passionate, elegant, joyful) and values (e.g., craftsmanship, individuality, quality). Share this with anyone creating content for the brand.
• •Tell Your Story Consistently: Weave Inita's personal passion and the 'created with love and joy' narrative into product descriptions, social media posts, and 'About Us' sections. Authenticity resonates.
• •Use Consistent Language and Keywords: Employ recurring words and phrases that reflect your brand values, such as 'handcrafted,' 'unique,' 'natural stones,' 'joy,' 'passion,' 'elegant,' and 'artisan.'
• •Highlight the 'Handmade' Aspect: Continuously emphasize that each piece is made by hand by Inita. This reinforces the values of craftsmanship and uniqueness, distinguishing the brand from mass-produced alternatives.
• •Engage Authentically: When interacting with customers on social media or via email, maintain the same personal, warm, and passionate tone. Respond to comments and queries in a way that reflects the individual behind the brand.

Social Perception

Customers likely perceive the brand as offering unique, handcrafted pieces that are distinct from mass-produced jewellery. The use of specific gemstones may attract customers interested in their perceived properties or aesthetic qualities. The personal approach ('About Me,' direct contact information) likely fosters a sense of trust and connection with the maker. The bilingual nature of the website (Latvian and English) suggests an appeal to both a local Latvian audience and a broader international market. The presence on multiple social media platforms indicates an effort to be accessible and engage with customers where they are active.

Copy Examples

• •Sparkle with intention. ✨ Our new [Gemstone Name] and silver earrings are handcrafted with love, each stone holding its own unique whisper of the earth. Designed to bring a touch of joy and elegance to your every day. #HandmadeJewellery #InitaValujeva #GemstoneMagic #CreatedWithJoy #ArtisanMade
• •Dreaming of a piece that’s uniquely yours? Let's create something beautiful together! From selecting the perfect stone to the final polish, I pour my heart into every custom-ordered treasure. Message me to start your journey to a bespoke jewel. #CustomJewellery #HandcraftedByInita #PersonalisedGifts #MadeWithPassion #LatvianDesign
• •My name is Inita Valujeva, and I am the heart and hands behind this jewellery. Each piece you see is born from a moment of joy and a deep passion for bringing the beauty of natural stones and silver to life. My hope is that every creation brings as much happiness to you as it does to me in its making.
• •From raw silver and earth's treasures to a piece that tells your story. ✨ Witness the journey of creation. #HandmadeProcess #JewelleryMaking #ArtisanJewelry #BehindTheScenes #InitaValujevaJewellery #SparkleAndShine
• •Embrace the serene energy of this [Gemstone Name] pendant, lovingly handcrafted in sterling silver. Each facet of the stone catches the light, a small reminder of nature's artistry. Perfect for adding a touch of personal elegance or gifting to someone special. Created with joy, designed to be cherished. #SilverPendant #GemstoneJewellery #[GemstoneName]Love #HandmadeWithCare