Tono de Marca

The brand's tone is primarily inspirational, educational, and urgent. It is also approachable and earnest, aiming to build a community. For children-focused content, the tone shifts to be more playful and simple.

Valores de Marca

• •Environmental Stewardship
• •Education
• •Action and Empowerment
• •Sustainability

Mejores Prácticas

• •Lead with Purpose: Every piece of copy, from a product description to a social media post, should connect back to the core mission of climate action and education. Always answer the "why" behind the product.
• •Use Empowering Language: Frame calls to action with positive and empowering verbs. Use words like "Join," "Empower," "Inspire," and "Create" instead of focusing solely on the negative aspects of climate change.
• •Be Transparent and Specific: When mentioning sustainability, be specific. Instead of saying "eco-friendly," say "printed on 100% recycled paper with soy-based inks" or "made from organic cotton." This builds trust and credibility.
• •Balance Education and Promotion: Mix promotional content with purely educational posts. Share interesting climate facts, recycling tips, or good news about environmental progress to provide value beyond your products.
• •Maintain a Unified Voice: Whether writing for an adult buying a t-shirt or a parent buying a children's book, the voice should remain consistently hopeful, educational, and action-oriented. Adapt the complexity but not the core personality of the brand.

Percepción Social

The Climate Squad is perceived as a niche, mission-driven, genuine, and authentic brand. Its public perception is positive among its target audience due to its clear environmental message and educational products. However, its reach is currently limited, and it is viewed more as a small-scale initiative than a major player.

Ejemplos de Copy

• •Wear the change you want to see. Our new "Protect Our Home" tee isn't just a piece of clothing; it's a statement. Made with 100% organic cotton, it’s a small choice that supports a bigger mission. Join the Squad. #TheClimateSquad #ClimateAction #SustainableFashion #EcoFriendly
• •Is learning to recycle as important as reading and writing? We think so. 🌎 Our new book, "Reading, Writing, Arithmetic & Recycling," makes environmentalism fun and accessible for your little ones. Gift a future where they know how to protect our planet. #ClimateEducation #KidsForClimate #EcoKids #Recycle
• •FASHION FOR A MOVEMENT. Every hoodie sold helps fund our mission to spread climate awareness. Look good, feel good, do good.
• •It's More Than a T-Shirt, It's a Promise.
• •This isn't just a tote bag; it's your daily reminder to tread lightly on the Earth. Crafted from a durable eco-blend canvas, it’s designed to replace countless plastic bags and carry a powerful message wherever you go. Strong, reliable, and ready for a revolution.