Brand Tone

Celebratory and Affectionate, direct, friendly, and persuasive

Brand Values

• •Quality and Freshness
• •Innovation
• •Customer Satisfaction
• •Emotional Connection
• •Growth and Leadership

Best Practices

• •Lead with the Occasion
• •Use Emotive and Sensory Language
• •Maintain a Clear Call-to-Action (CTA)
• •Emphasize Freshness and Quality
• •Keep it Celebratory and Positive

Social Perception

Decofruta is perceived as an established and specialized option for occasion-based gifts, a go-to for birthdays, anniversaries, and romantic gestures. It is associated with quality and aesthetic appeal, combining healthy fruit with indulgent chocolate. It is a recognized player in the international gift market, needing to maintain high standards amidst robust competition.

Copy Examples

• •Don't just say Happy Birthday. Show it. Make their day unforgettable with a burst of freshness and flavor. Our DecoBirthday arrangement is crafted with the sweetest pineapple, juicy strawberries, and delicious chocolate-dipped delights. It's more than a gift; it's a celebration in a box. Order now and deliver a smile! #DecofrutaPanama #HappyBirthday #RegalosOriginales #ArreglosFrutales
• •The Sweetest Way to Say "I Love You." This year, go beyond words. Surprise them with our DecoAmor arrangement, a beautiful bouquet of chocolate-covered strawberries and pineapple hearts. It The perfect detail to celebrate your special connection. Tap "Shop Now" to explore our romantic collection. #Aniversario #RegalosPanama #Amor #Sorpresa
• •For Moments That Deserve More Than Just a Gift. From celebrating a big win to sending a little joy, there's a Decofruta for every occasion. Fresh, delicious, and beautifully arranged. Find the perfect way to share your feelings today.
• •A Fresh Way to Appreciate Your Clients and Team. Move beyond generic corporate gifts. A Decofruta arrangement delivers a memorable message of appreciation and wellness. Perfect for recognizing milestones, holidays, or saying thank you. Explore our corporate catalog and discover customizable options that make a lasting impression.
• •How to make anyone's day in 3 seconds. Looking for the perfect gift? We got you. Fresh fruit + delicious chocolate = guaranteed happiness. Decofruta Panama. Your reason to celebrate. #RegalosPanama #regalossorpresa #decofruta #unboxing