Brand Tone

Empowering, Supportive, and Professional.

Brand Values

• •Author Empowerment
• •Community
• •Quality & Professionalism
• •Accessibility

Best Practices

• •Always Lead with the "Why": Every piece of copy should connect back to the core values of empowering authors and supporting the Australian indie community. Instead of just saying "New book for sale," say "Support a new Australian voice."
• •Use Empowering and Collaborative Language: Words like "partner," "journey," "your story," "we help you," and "achieve your dream" reinforce the supportive relationship with authors. For customers, use words like "discover," "support," and "connect."
• •Maintain a Professional, Polished Voice: Avoid overly casual slang or grammar errors. The brand's credibility rests on its professionalism. The copy should be as well-edited as the books they produce.
• •Celebrate the Author in Every Communication: When promoting a book, always make the author the hero of the story. Mention them by name, share a bit about their journey if possible, and emphasize that purchasing the book is a direct act of support for them.
• •Be Transparent and Trustworthy: Consistently mention the "80% of sales go to the author" fact. This is a powerful and unique selling proposition that builds trust with both authors and customers and clearly communicates the brand's values.

Social Perception

The public, primarily consisting of authors who have used their services, perceives InHouse as a trustworthy and highly effective partner in their publishing journey. They are seen as a legitimate and caring alternative to the often-daunting traditional publishing industry or purely self-service platforms. For book buyers, the store is perceived as a place to discover unique, independently-published Australian titles and directly support the creators. The brand successfully positions itself as a champion of Australian indie authors.

Copy Examples

• •From a brilliant idea to a beautiful book. ✨ We are so proud to welcome [Author's Name] to the InHouse family! Their powerful new [Genre], '[Book Title],' is a story that needed to be told. Discover it now and support an incredible Australian author. 80% of every sale goes directly to them! #InHouseBookstore #AustralianAuthor #NewRelease #SupportIndie
• •Have a story inside you? Don't let it stay there. At InHouse Publishing, we turn writers into published authors. Our supportive team guides you through every step—editing, design, and printing. And when your book is ready? It gets a proud home in our InHouse Bookstore. Your dream is our mission. Get a free, personalized publishing plan today. [Link to InHouse Publishing]
• •Books with Heart. Crafted by Authors, for You. Every book you find here is a dream realized. We are the exclusive home for Australia's independent authors, published with passion and professionalism by InHouse Publishing. Shop our collection and become part of their story.
• •Hi [Customer Name], looking for a story that stays with you? This month, we're celebrating '[Book Title]' by [Author's Name]. It's a gripping tale of [brief, intriguing description]. Chosen for its incredible storytelling and unique voice, it's a perfect example of the hidden gems you'll find at InHouse Bookstore. Order your copy and directly champion an Australian talent.
• •Go behind the book with [Author's Name], the brilliant mind behind the new novel, '[Book Title]'. Learn about their writing journey, the inspiration for the story, and their experience bringing their book to life with InHouse Publishing. Ready to read? You can find '[Book Title]' exclusively at the InHouse Bookstore: [Link to Bookstore]