Brand Tone

Faith-inspired & Sincere, Friendly & Relatable, Empowering & Confident, Community-focused, Classic & Timeless

Brand Values

• •Faith
• •Modesty
• •Family
• •Quality
• •Community & Support
• •Purpose
• •Integrity/Authenticity

Best Practices

• •Always ensure copy reflects the core values of faith, family, modesty, and community. Let these principles naturally infuse the language.
• •Use relatable language. Address the audience directly and warmly (e.g., "friend," "lovely," "you"). Share snippets of the founders' journey or behind-the-scenes content to foster connection.
• •Consistently link modesty with confidence and beauty. Avoid language that suggests modesty is a limitation; instead, frame it as an empowering choice.
• •When applicable, showcase the effort and care put into designing their own clothing lines, emphasizing quality materials and thoughtful construction for a modest fit.
• •Whether it's a product launch or a community update, tie communications back to the brand's "purpose-filled journey" to reinforce the deeper meaning behind the brand. Use faith-based encouragement or affirmations where appropriate and authentic.

Social Perception

Customers who seek modest, faith-aligned clothing generally perceive the brand very positively. They appreciate the specific niche Inherit Co. serves, the quality of the clothing, and the brand's values. Many customers feel a personal connection to the brand and its owners. Inherit Co. is seen as a reliable source for well-made, stylish modest apparel, particularly skirts and dresses. The brand is perceived as being actively engaged with its customer base and supportive of its local community. News mentions and customer growth indicate a positive trajectory and a solid reputation within its market.

Copy Examples

• •✨ Introducing the Seraphina Dress ✨ Wrap yourself in grace and confidence. Designed with love and prayer, this timeless piece is perfect for every occasion where your heart seeks both style and modesty. Feel beautiful, stay true to you. #InheritCo #FaithLedFashion #ModestIsHottest #TimelessElegance #NewArrival
• •Tired of the endless search for beautiful, modest clothing? At Inherit Co., we believe you should never have to compromise your values for style. Founded on faith and a passion for feminine, on-trend designs, we curate and create pieces you'll love and live in. Discover your new favorite outfit today! Shop now: [Link] #InheritStyle #ModestMovement #ConfidenceInCoverage #FamilyFaithFashion
• •Hello lovely! Amy here, and I'm so thrilled to share our brand new 'Sun-Kissed Modesty' collection with you. Each piece was designed envisioning those joyful moments with family, peaceful Sunday mornings, and feeling effortlessly beautiful in your everyday. We pray these clothes bless you as much as your support blesses us. Explore the collection: [Link] #MoreThanClothes #ThreadedWithPurpose #InheritCoFamily
• •Our Signature Denim Skirt: Designed by us, for YOU. We know the struggle for that perfect, below-the-knee denim skirt is real! That's why we poured our hearts into creating this classic. Made with quality stretch denim for all-day comfort and endless styling possibilities. From park playdates to prayer meetings, it’s the versatile piece your modest wardrobe needs. Because at Inherit Co., dressing modestly is always in style. #InheritDesigned #ModestStaple #QualityDenim #EverydayFaith
• •3 ways to style our new Meadow Maxi Dress! 🌿 From casual coffee run ☕ to Sunday best 🙏 to date night ✨. Modesty never means boring! Which look is your fave? 👇 #InheritCo #ModestFashion #StylingReel #ChristianGirl #ModestOutfitInspo #FaithAndFashion