Brand Tone

Helpful and Supportive, Practical and Solution-Oriented, Affordable/Value-Conscious, Creative and Customization-Focused, Direct and Informative

Brand Values

• •Customization and Personalization
• •Support for Small Businesses
• •Accessibility and Affordability
• •Eco-consciousness (emerging)
• •Quality in Presentation

Best Practices

• •Focus on the Solopreneur/Small Business Owner: Use language that resonates with their challenges and aspirations (e.g., "grow your brand," "make a lasting impression," "budget-friendly solutions").
• •Emphasize "Custom" and "Personalized": Continuously highlight the ability to tailor products to unique brand identities, as this is a core value.
• •Be Clear, Direct, and Helpful: Provide all necessary information transparently (sizes, materials, design process). Avoid overly complex jargon. Explain how your products solve their problems.
• •Incorporate a Supportive and Encouraging Voice: Position Ingrained Prints as a partner in their branding journey. Use positive language that empowers them.
• •Highlight Value and Sustainability Where Applicable: Mention affordability and eco-friendly options, as these are increasingly important to consumers and small businesses.

Social Perception

Perceived as a useful resource by small businesses and individuals looking for custom printing and packaging solutions. An emerging brand growing within its niche.

Copy Examples

• •Headline for Small Business Packaging Section: "Elevate Your Brand, One Custom Print at a Time. Affordable packaging solutions designed for small businesses like yours."
• •Instagram Post Copy: "Stop dreaming, start branding! ✨ Our custom stickers and thank you cards are the perfect, budget-friendly way to make your packages pop and your customers smile. DM us to get started! #SmallBusinessGlowUp #CustomPackaging #IngrainedPrints"
• •Product Description (for Custom Drawstring Bags): "Give your products the send-off they deserve! Our eco-friendly custom drawstring bags are perfect for jewelry, crafts, or any small treasure. Sustainable, stylish, and surprisingly affordable – a win for your brand and the planet. Design yours today!"
• •Email Subject Line to Potential Leads: "Your Brand Deserves to Shine: Custom Printing Made Easy & Affordable."
• •Website Call-to-Action Button: "Create Your Custom Look" or "Start Branding My Business."