Brand Tone

Trustworthy, Friendly, Professional, Community-Oriented, Elegant, Playful

Brand Values

• •Trust & Integrity
• •Quality & Craftsmanship
• •Customer Service & Personalization
• •Family & Tradition
• •Community Commitment
• •Lasting Relationships

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in mentions of their long history (since 1927) and family-owned status to reinforce reliability and expertise. Use phrases like "trusted since," "family tradition," "generations of."
• •Maintain a Warm and Welcoming Language: Even when discussing high-value items, the language should remain approachable and friendly. Avoid overly technical jargon unless explaining specific benefits clearly. Focus on making the customer feel comfortable and valued.
• •Highlight Community Connection: Regularly reference their Nova Scotian roots and involvement in local events or causes. This resonates with their local customer base and reinforces their image as a community-focused business.
• •Balance Elegance with Accessibility: Showcase the beauty and quality of the jewelry in an aspirational way, but ensure the accompanying copy invites everyone to experience the brand, regardless of budget for a specific high-end piece (e.g., by highlighting services, a range of products, or the welcoming atmosphere).
• •Adapt Subtly for Different Platforms, but Keep Core Values Intact: While the style on TikTok might be more informal and visual than a print ad, the underlying values of quality, trust, and customer care should still be implicitly present or easily inferable. The core message shouldn't be lost in an attempt to be trendy. For example, a playful TikTok can still showcase the quality of the diamonds or the craftsmanship.

Social Perception

Inglis Jewellers is widely perceived as a reputable, reliable, and high-quality local institution in Nova Scotia. Customers see them as a trustworthy source for significant purchases like engagement rings and family heirlooms. The staff is generally viewed as friendly, knowledgeable, and helpful, contributing to a positive shopping experience. There's a strong sense of loyalty among many customers, with some families having shopped there for generations. Their community involvement is recognized and appreciated, further enhancing their positive image. They are seen as a traditional jeweler that has successfully adapted to modern times without losing its core values.

Copy Examples

• •Begin your forever with a sparkle that tells your unique story. ✨ For over 90 years, our family has helped couples find the perfect symbol of their love. Let our experts guide you to 'the one'. Visit us in-store or explore our collections online. #InglisJewellers #EngagementRing #LoveStory #NovaScotiaLove
• •Four Generations of Trust, Millions of Memories. Inglis Jewellers: Your family's jeweller since 1927. Discover timeless quality and heartfelt service.
• •Stack 'em up! 🤩 Which of these new arrivals is your fave? ✨ Let us know in the comments! #InglisJewellers #NewArrival #BraceletStack #JewelryTok #SparkleSeason
• •Dreaming of a piece that's uniquely yours? At Inglis Jewellers, we turn your vision into a cherished reality. Our master goldsmiths combine traditional craftsmanship with your personal style to create bespoke treasures. Book your complimentary design consultation today.
• •Proudly serving Nova Scotia for over 95 years. From engagements to anniversaries, and all the precious moments in between, Inglis Jewellers is honoured to be part of your family's celebrations. Thank you for making us your trusted local jeweller. #CommunityLove #InglisFamily #ShopLocalNS