Brand Tone

Inspirational, serene, authentic, gentle, accessible, personal yet professionally warm, calm creativity, and mindful appreciation for everyday beauty.

Brand Values

• •Authenticity and Intuition
• •Inspiration from Nature
• •Emotional Connection
• •Finding Beauty in the Everyday
• •Resilience and Growth

Best Practices

• •Lead with Emotion, Support with Story: Start copy with the feeling or emotion the artwork evokes. Then, briefly share the story or inspiration behind it, whether it's a walk on the beach or a reflection on life. This mirrors her process of letting feeling guide her work.
• •Use Metaphors of Nature and Journey: Consistently draw parallels between her art and natural elements (ocean, sky, earth) or life's journey (stacked, perspective, round and round). This reinforces her core brand values.
• •Maintain a Gentle, Encouraging Voice: Write as if you are offering a piece of friendly advice or sharing a personal realization. Use words like "reminder," "invitation," and "inspire." Avoid overly aggressive sales language.
• •Embrace Authenticity: Be open about the artistic process. Sharing glimpses of the studio, works in progress, and the occasional "mistake" that turned into something beautiful will align with her value of vulnerability and the "no mistakes" philosophy.
• •Connect "Taylor Trove" to "Treasure": Regularly reinforce the meaning behind the brand name. Frame her art and her message as "simple treasures" for the home and spirit, making the brand concept tangible for the audience.

Social Perception

Perceived as a genuine and passionate artist, relatable (mother of four), a nurturer of creativity (teaching art to children). The brand 'Taylor Trove' is seen as an extension of her personal life and values, conveying a calming and positive nature.

Copy Examples

• •Letting this piece find its own way. It started with the deep blues of a quiet coastline and evolved into a reminder to breathe, trust the process, and find peace in the flow. This is 'Tidal Whispers.' May it bring a sense of calm to your space, just as it did to my studio.
• •Inspired by the journey, not the destination. This piece features layers of texture and subtle shifts in color, reflecting life's beautiful complexities. It's a reminder that even when things feel 'stacked' against you, there is harmony and strength to be found. Let it be a daily inspiration in your home.
• •Searching for a moment of peace in your busy day? Discover the art of Inger Taylor. Each abstract piece is an intuitive exploration of color and emotion, inspired by the simple treasures of the California coast. Find a painting that speaks to you. Shop the collection now.
• •No mistakes, just new beginnings. This week in the studio, I was reminded that the best creations often come from the unexpected. A drip of paint, a change in light... it's all part of the story. Your life is a canvas, too. Embrace the imperfections. See the new work inspired by this idea...
• •Bring the serene energy of abstract art into your home. Inger Taylor's paintings are guided by intuition and inspired by nature, creating a unique emotional resonance. Perfect for creating a focal point that feels both modern and soulful. #AbstractArt #IntuitivePainting #HomeDecorInspo