Brand Tone

Engaging and Playful, Passionate, Customer-Centric and Friendly, Enthusiastic and Encouraging, Informative

Brand Values

• •Creativity and Innovation
• •Mental Well-being and Development
• •Quality
• •Customer Satisfaction
• •Connection
• •Fun and Enrichment

Best Practices

• •Embrace Enthusiasm: Let your passion for puzzles, games, and creativity shine through in your language. Use exclamation points appropriately and convey excitement.
• •Keep it Playful and Lighthearted: Incorporate humor, wit, and a generally fun approach, especially on platforms like TikTok and Instagram. Avoid overly formal or dry language.
• •Focus on the \"Why\": Don't just describe the product; highlight the experience and benefits – the joy of solving, the connection with others, the mental stimulation.
• •Use Inclusive and Encouraging Language: Make everyone feel welcome to join the fun, regardless of their skill level. Phrases like \"challenge your mind,\" \"unleash your creativity,\" and \"fun for all ages\" work well.
• •Be Relatable and Authentic: Share the joy and occasional (fun) frustration of puzzling. Use language that resonates with hobbyists and casual players alike. Showcasing customer experiences and stories can enhance this.

Social Perception

Positive Customer Experiences, Providers of Unique and Challenging Products, A Brand that Encourages \"Offline\" Activities, Reliable

Copy Examples

• •Headline (Website Banner): \"Unlock Your Genius! Dive into a World of Puzzles & Games that Challenge and Delight.\"
• •Social Media Post (Instagram - showcasing a new wooden puzzle): \"Warning: May cause extreme satisfaction and a proud display of your masterpiece! 😉 Our new [Puzzle Name] wooden puzzle is here to test your skills and spark your creativity. Who's ready for the challenge? #IngenioDestreza #WoodenPuzzle #BrainTeaser #PensarEstaDeModa\"
• •Product Description (for a family board game): \"Tired of screen time? Gather the family for an unforgettable game night! Our [Game Name] is designed to spark laughter, encourage strategic thinking, and create those precious moments of connection. More than just a game, it's an experience. ❤️\"
• •Email Subject Line (for a promotion): \"Psst... Your Next Brain Adventure Awaits! (Plus a Little Treat Inside 😉)\"
• •TikTok Video Caption (fast-paced assembly of a colorful puzzle): \"From chaos to masterpiece in [X] seconds! 🤩 That feeling when the last piece clicks... pure magic! ✨ What are you puzzling this weekend? #PuzzleChallenge #IngenioFun #Satisfying #CreativePlay\"