Brand Tone

Friendly and Approachable, Educational and Informative, Passionate and Enthusiastic, Confident and Assuring, Eco-conscious and Responsible

Brand Values

• •Sustainability
• •Effectiveness & Quality
• •Durability & Economic Savings
• •Practicality
• •Transparency
• •Impact Reduction

Best Practices

• •Be Genuinely Enthusiastic and Positive: Let your passion for sustainability and your products shine through. Use upbeat language and emojis where appropriate (like on social media).
• •Educate, Don't Just Sell: Provide value by explaining the benefits clearly – how the products work, how long they last, and how they help the environment and the customer's budget.
• •Use Simple, Direct, and Relatable Language: Avoid overly technical jargon. Speak to your audience in a friendly, conversational manner, as if you're talking to a friend who's interested in a more eco-conscious lifestyle.
• •Emphasize Durability and Value: Consistently highlight the long-lasting nature of the products and the economic benefits of investing in reusables. Use the guarantee as a proof point.
• •Maintain Transparency and Honesty: Be open about your materials, sourcing (even when not perfect, as Inga does with the sponge's scrubbing part from China while working on a European alternative), and your mission. This builds trust and credibility.

Social Perception

Positive Customer Feedback, Eco-Conscious Appeal, Innovative and Modern, Trustworthy, Engaged Community

Copy Examples

• •Headline: Ditch the Disposables, Not the Sparkle! ✨ Body: Tired of sponges that give up after a week? Our super sponges are here to stay (for at least a year, guaranteed!). Clean smarter, save money, and help the planet. Ready to join the Inga family? #GoReusable #IngaClean
• •Headline: Your Cleaning Routine Just Got an Eco-Makeover. Body: Meet your new cleaning BFFs! Inga's reusable sponges and paper towels are tough on grime, gentle on your wallet, and kind to Mother Earth. Plus, they look pretty cute too! 😉 Discover the durable difference. [Link to products]
• •Headline: Still buying throwaway sponges? That's so last year! Body: Wave goodbye to endless waste and hello to Inga! Our long-lasting cleaning heroes are designed to perform, again and again. Think effective, economical, and seriously eco-friendly. Make the switch today – your future self (and the planet) will thank you! #SustainableLiving #QVEMAApproved
• •Headline: The Secret to a Cleaner Home & a Cleaner Conscience? It's Inga! Body: We believe you shouldn't have to choose between a sparkling home and a healthy planet. That's why our reusable sponges and paper towels are built for effectiveness and durability. Less waste, more shine. It's that simple! Explore our collection. [Link]
• •Headline: Seen us on TV? 👋 The Hype is Real! Body: Yes, those are our game-changing reusable sponges you saw! We're on a mission to make sustainable cleaning easy and effective for everyone. Experience the Inga difference: quality you can feel, durability you can trust, and an impact you can be proud of. Shop the revolution! #EcoFriendly #AsSeenOnTV