Brand Tone

Compassionate and Empathetic, Respectful and Gentle, Personal and Caring, Artistic and Skilled, Healing and Comforting

Brand Values

• •Respect for the Departed and Grieving
• •Healing Through Art
• •Craftsmanship and Quality
• •Personal Connection
• •Love and Remembrance

Best Practices

• •Always Lead with Empathy: Acknowledge the emotional state of your audience. Use soft, comforting, and understanding language. Phrases like "we understand," "tender time," "gentle reminder" can be effective.
• •Emphasize Respect and Care: Clearly communicate the reverence with which the ashes and the memory of the loved one are treated throughout the creation process.
• •Focus on Connection and Remembrance: Frame the products as a way to maintain a connection with the loved one and cherish their memory, rather than just a product.
• •Highlight the Uniqueness and Handcrafted Nature: Stress that each piece is a one-of-a-kind work of art, personally created, which adds to its sentimental value.
• •Maintain a Supportive and Gentle Voice Across All Platforms: Whether it's a website FAQ, a social media caption, or an email, the tone should remain consistently compassionate and respectful, reinforcing trust and providing comfort.

Social Perception

Trusted and Reliable, Source of Comfort, High-Quality Artistry, Compassionate Service, Meaningful Tributes

Copy Examples

• •Hold their memory close, always. ✨ This handcrafted glass pendant tenderly cradles the precious ashes of your beloved, transforming them into a radiant symbol of eternal love. Each swirl of color is a whisper of the joy they brought, a gentle reminder that they are forever with you. Let us help you create a unique tribute that brings comfort to your heart. #AshesInFusedGlass #MemorialJewelry #HealingJourney #LovedOnesRemembered
• •At InFusion Glass, we understand that grief is a profound journey. Born from a personal story of love and loss, our mission is to offer a gentle hand and a heartfelt way to honor those who have passed. Artist Joele Williams pours her empathy and skill into every unique glass memorial, respectfully infusing a small part of your loved one's essence into a beautiful piece of art that can be cherished for generations. We are here to listen, to understand, and to help you create a lasting symbol of remembrance and healing.
• •Let their light continue to shine in your home with this custom-made memorial sun catcher. Lovingly handcrafted, a small portion of your cherished one's ashes are respectfully infused within the vibrant glass, creating a unique dance of light and memory. Each piece is a one-of-a-kind tribute, made with the utmost care and understanding. Allow us to create a beautiful, comforting reminder of the love that never fades. (Unused ashes always respectfully returned).
• •Thank you for reaching out to us during this tender time. We are deeply honored that you are considering InFusion Glass to create a memorial for your loved one. We understand how important this decision is, and we are here to support you every step of the way with compassion and care. Please feel free to share any stories or specific wishes you have, and we will work closely with you to craft a beautiful keepsake that truly reflects their spirit and brings you comfort.
• •Our beloved pets leave paw prints on our hearts forever. Keep their precious memory alive with a beautiful, handcrafted glass memorial from InFusion Glass. We gently infuse a small token of their ashes into a unique piece of art—a comforting reminder of the unconditional love and joy they shared. Honor your furry family member with a tribute as special as they were. #PetMemorial #AshesInfusedGlass #RainbowBridge #ForeverInOurHearts