Brand Tone

Aspirational, Healthy, and Encouraging

Brand Values

• •Health & Wellness
• •Simplicity & Convenience
• •Natural & Sustainable
• •Community & Social Good

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of just describing the bottle, focus on the benefit: "Make water your favorite drink," or "The easiest way to love your water." This aligns with the value of promoting a healthier lifestyle.
• •Use Positive and Encouraging Language: Employ words like "discover," "create," "enjoy," and "refresh." The tone should empower the customer on their health journey, not lecture them.
• •Keep it Simple and Clean: Mirror the product's design in the copy. Use short, scannable sentences and clear calls-to-action. Avoid overly technical jargon. The message "Fill, Add Fruit, Enjoy!" is a perfect example of this.
• •Incorporate User-Generated Content (UGC): Actively encourage and feature customer photos and recipes. This builds community and provides authentic social proof. Frame captions around their creations, e.g., "We’re loving @username’s raspberry-lime mix!"
• •Weave in the Mission: Regularly mention the health benefits and the social good aspect (charity partnership). This reinforces the brand's core values and gives customers a reason to feel good about their purchase beyond the product itself. For example: "Every sip is a step towards better hydration for you and clean water for others."

Social Perception

Innovative Health Accessory

Copy Examples

• •Your new daily ritual. Infuse, sip, repeat. Discover the vibrant taste of natural hydration and ditch sugary drinks for good. Shop Infruition now.
• •Find your flow, naturally. 🍓💧 Our Sport bottle is the perfect partner for your wellness journey. What’s in your infusion today? #Infruition #Hydration #Wellness #FruitInfusedWater
• •Tired of the juice box battle? Make hydration fun for your little ones! With Infruition, they can create their own delicious, healthy, and sugar-free drinks. A win for them, a win for you. #ParentingHack #HealthyKids #Infruition
• •Thirsty for a change? Your free recipe book is inside.
• •Did you know staying hydrated can boost focus and energy by up to 20%? Power through your afternoon with a lemon and ginger infusion. 🍋 #HealthTip #Infruition #DrinkMoreWater