Brand Tone

friendly, personal, warm, inspiring, and helpful

Brand Values

• •Personal Connection & Customer Focus: They prioritize getting to know their customers and their individual styles. Offering personalized service is a key feature.
• •Passion for Home & Interior Styling: They are driven by a passion for creating personal and characterful spaces.
• •Curated & Unique Collections: They carefully choose their collections to inspire and delight, offering unique and trend-led pieces.
• •Quality & Aesthetics: They focus on items that are both beautiful and practical.
• •Community: They value building a loyal community through meaningful connections.
• •Joy & Inspiration: Their goal is to spark creativity and fill homes with joy.

Best Practices

• •Always Be Personal and Approachable: Use "we" and "you" to foster a direct connection. Share the family-run aspect and the passion behind the brand.
• •Focus on Inspiration and Joy: Frame product descriptions and social media posts around how items can enhance a customer's home and life, sparking creativity and happiness.
• •Maintain a Helpful and Guiding Voice: Offer tips, ideas, and be responsive to customer queries, positioning the brand as a helpful guide in their home styling journey.
• •Use Warm and Evocative Language: Words like "love," "truly," "sanctuary," "cozy," "delight," and "joy" reflect the brand's core values and desired feeling.
• •Be Authentic and Relatable: Share behind-the-scenes glimpses or relatable content (like the "girl math" TikTok) to build a stronger connection with the audience.

Social Perception

Customers generally perceive Lulu Loves Home very positively as a 5-star rated, independent family-run business that blends quality with charm.

Copy Examples

• •Transform your house into a home you truly love. ✨ Discover our handpicked collection of unique homewares and let your style shine. #LuluLovesHome #HomeInspo
• •That perfect finishing touch you've been searching for? It's waiting for you at Lulu Loves Home. From cozy cushions to statement pieces, we're here to help you create a space that’s uniquely yours. Pop in or browse online!
• •More than just a shop, we're your partners in creating a home filled with joy and personality. Our family is here to help yours! What dream space are you creating today? #FamilyRun #HomeDecor
• •Unleash your inner interior designer! Explore our latest arrivals and find those special pieces that tell your story. Because every corner of your home should make you smile. 😊 #CuratedCollections #InteriorStyling
• •Weekend project: making your sanctuary even more beautiful. 🌿 Shop our range of stunning decor online and enjoy free delivery on orders over £50! #HomeStyling #LuluLoves