Brand Tone

Sophisticated & Design-Centric, Modern & Contemporary, Informative & Helpful (Potentially), Emerging & Ambitious

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Customer Inspiration/Enablement
• •Modernity/Staying Current
• •Growth & Reach

Best Practices

• •Develop a Brand Voice Chart
• •Prioritize “You” Over “We” (Where Appropriate)
• •Use Evocative and Sensory Language
• •Ensure Consistency Across All Channels
• •Tell Stories, Don't Just List Features

Social Perception

Largely Undefined (Publicly), Professional (within B2B context), Innovative/Recognized (Locally)

Copy Examples

• •Atelier Arredo Design: Where Curated Design Meets Modern Living. Discover furniture that tells your story.
• •Indulge in Comfort, Embrace Style. Our collection of sofas offers the perfect blend of artisanal craftsmanship and contemporary aesthetics, transforming your living space into a haven of modern elegance.
• •At Atelier Arredo Design, we believe your home should be a masterpiece. Born from a passion for timeless design and quality furnishings, we meticulously curate pieces that inspire beautiful living. Join us in crafting spaces that are uniquely yours.
• •Elevate your everyday. ✨ Our [Product Name] brings a touch of Italian-inspired design and unparalleled comfort to any corner. Discover the art of fine furnishing. #AtelierArredoDesign #ModernHome #InteriorInspiration #DesignLovers
• •5 Ways to Infuse Modern Italian Elegance into Your Living Room