Brand Tone

Friendly, Personal, Enthusiastic, Caring

Brand Values

• •Handmade Quality
• •Affordability
• •Customer Connection/Community
• •Creativity and Cuteness
• •Support Small Business
• •Joy and Celebration

Best Practices

• •Always Use "XO": Incorporate "XO" naturally in sign-offs or as part of the brand's expression of care and friendliness. This reinforces the brand name and its affectionate connotation.
• •Emphasize "Handmade with Love/Care": Consistently remind customers of the personal touch and dedication behind each product. This highlights a key value and differentiator.
• •Maintain a Conversational, Friendly Style: Write as if you're talking to a friend. Use contractions, ask questions to encourage engagement, and keep the language upbeat and positive.
• •Showcase the "Small Business" Aspect (Lauren's Story): Weave in the narrative of Lauren as the founder and maker. This builds connection, trust, and appeals to customers who want to support small enterprises. Use "I" and "my" when appropriate to maintain the personal touch.
• •Be Visually Consistent with Tone: Ensure that the visuals (photos, videos, graphics) match the cheerful, cute, and high-quality aesthetic described in the copy. Bright, clear, and appealing imagery will reinforce the brand's overall tone.

Social Perception

Positive, Supportive of Small Business, Personal Touch Appreciated, Trusted

Copy Examples

• •Instagram Post (New Scrunchie Collection): "Spotted: Your new favorite hair accessory! ✨ Our latest collection of handmade scrunchies just dropped, and they’re bursting with [Color/Pattern/Season] vibes! Each one is stitched with love and ready to add a pop of fun to your day. Which one are you snagging first? Let us know below! 👇 #MadeWithXO #HandmadeScrunchies #NewCollection #ShopSmallCanada #CuteAccessories"
• •TikTok Video Caption (Packing an Order): "Sending a little bit of handmade happiness your way! 💌 Loved putting together this special order of scrunchies and a pet bandana for a lucky customer (and their furry friend!). Thank you for supporting my dream! XO, Lauren 💕 #MadeWithXO #SmallBusinessOwner #PackingOrders #HandmadeWithLove #Scrunchies #PetBandana"
• •Website Product Description (Pet Bandana): "Treat your furry best friend to a touch of handmade charm! 🐾 Our [Pattern/Fabric type] pet bandanas are lovingly crafted for comfort and style, making your pup or kitty the most dapper pet on the block. Easy to tie on and made with soft, durable fabric. Because they deserve to look cute too! XO #MadeWithXO #PetFashion #DogBandana #CatBandana #HandmadePets"
• •Email Newsletter Subject Line (Seasonal Promotion): "🍂 Fall in Love with Our New Handmade Goodies! XO 🍂 Email Body Snippet: Hey [Customer Name]! Get ready to cozy up with Made With XO! Our new Fall Collection is here, filled with handmade treasures crafted with love and a sprinkle of autumn magic. From plush velvet scrunchies to adorable pumpkin-spice-everything glass cups, we’ve got everything you need to celebrate the season in style. And because we adore our amazing community, enjoy [Discount/Offer] on us this week! Happy Fall, Y'all! XO"
• •"About Us" Page Snippet (Reinforcing Values): "More than just accessories, Made With XO is a little piece of my heart, shared with you. It all started with a simple idea: to create beautiful, affordable, handmade items that bring a little extra joy. Every stitch, every pattern, every package is filled with love and care, right from my home studio in Brampton. Thank you for being part of the Made With XO family! XO, Lauren."