Brand Tone

Creative & Expressive, Friendly & Approachable, Empowering & Fun, Helpful & Informative

Brand Values

• •Self-Expression & Individuality
• •Creativity
• •Customer Collaboration & Control
• •Quality & Care
• •Community & Experience

Best Practices

• •Speak Your Customer's Language: Use words and phrases that resonate with a creative, expressive audience. Keep it upbeat, encouraging, and inclusive. For instance, use "we" and "us" to foster a sense of collaboration.
• •Highlight the "Custom" & "Creative" Angles: Continuously reinforce the unique selling proposition – the ability to personalize and create. Use words like "your vision," "unique," "personalized," "create," "design," "express yourself."
• •Be Approachable and Conversational: Write as if you're talking to a friend or a valued member of your creative community. Avoid overly formal or technical jargon unless explaining a specific customization process (like on TikTok).
• •Show, Don't Just Tell, the Fun: Incorporate playful language, emojis where appropriate (especially on social media), and enthusiastic calls to action that reflect the joy of creation and the experience offered (e.g., "Let's make something DOPE together!" as seen in a TikTok caption).
• •Create a Simple Brand Voice Guide: Document key personality traits (e.g., Creative, Friendly, Empowering, Fun, Helpful), preferred words/phrases, and words/phrases to avoid. Share this with anyone creating content to ensure consistency across the website, social media, and customer communications.

Social Perception

Likely positive among its followers, perceived as a go-to for personalized items, fun, engaging, and suitable for creating memorable experiences.

Copy Examples

• •Headline for Custom T-Shirt Service: "Your Vision, Our Threads. Let's Create Something Uniquely You!" Body: "Got an idea that deserves to be worn? At Customs by Donyelle, we turn your imagination into high-quality custom apparel. Perfect for gifts, teams, or just because you're awesome. Let's make your statement!"
• •Instagram/TikTok Post for a New Cap Design: "🧢 Fresh Cap Alert! ✨ We're obsessed with how this custom design came out. Ready to rock your own unique style? DM us your ideas or tap the link in bio to shop the collection! #CustomCaps #StyleItYourWay #WearYourStory @customsbydonyelle"
• •Email Subject for "Patch & Sip" Party: "Unleash Your Inner Designer at Our Next Patch & Sip Party! 🎨✨" Body: "Hey [Name]! Looking for a fun and creative way to hang with friends or celebrate a special occasion? Join our Patch & Sip party! You bring the good vibes, we bring the patches, gear, and guidance. Design your own custom jacket or accessory while you sip and socialize. Book your spot today – it's a crafty good time!"
• •Website Banner for Group Orders: "Team Up in Style! 🤝 Custom Gear for Your Crew, Company, or Cause. Big or small, we bring your group's vision to life with vibrant, personalized apparel and accessories. Get a quote today and let's get designing!"
• •Product Description for a Custom Hoodie: "Not Just a Hoodie, It's YOUR Hoodie. Crafted with passion and printed with your unique design, our custom hoodies are all about comfort, style, and self-expression. Soft, durable, and as individual as you are. Send us your artwork or let's dream something up together!"