Brand Tone

friendly, supportive, and informative

Brand Values

• •Well-being and Support
• •Inclusivity and Accessibility
• •Quality and Trust
• •Fun and Engagement
• •Education and Awareness

Best Practices

• •Emphasize Benefits, Not Just Features: Focus on how the products help improve well-being, focus, or reduce anxiety, rather than just listing product attributes. (e.g., "Helps you stay grounded and present" instead of "Made of silicone").
• •Use Inclusive and Understanding Language: Acknowledge the diverse needs of the audience and use empathetic and supportive phrasing. Avoid jargon where possible or explain it clearly.
• •Maintain a Positive and Encouraging Voice: Frame messages optimistically, highlighting solutions and the positive impact of the products.
• •Be Approachable and Friendly: Use conversational language, emojis where appropriate (especially on social media), and engage with the audience in a welcoming manner.
• •Ensure Information is Clear and Helpful: Provide clear descriptions and explanations of how products can be used and their benefits, especially for an audience seeking specific therapeutic outcomes.

Social Perception

Fidget & Co. Australia is generally perceived positively as a helpful resource for sensory tools. Customers appreciate the variety of products offered and their benefits for children and adults with sensory needs. The brand's engagement on social media, particularly TikTok, suggests a community-focused approach, sharing packing videos and using relevant hashtags like #neurodivergent, #adhd, and #mentalhealth. Their status as an NDIS provider likely contributes to a perception of legitimacy and trustworthiness within that community.

Copy Examples

• •Feeling overwhelmed? Our sensory tools are here to help you find your calm and focus, one fidget at a time. ✨ #StressRelief #SensoryPlay
• •Unlock a world of focus and fun for your little one! Our NDIS-approved fidget toys are designed to support development and soothe busy minds. 🇦🇺 #FidgetAndCoKids #AustralianOwned
• •From the classroom to the office, keep anxiety at bay with our discreet and effective fidgets. Your well-being is our priority. ❤️ #MentalWellness #FidgetFriendly
• •Discover the joy of sensory exploration! Our curated collection offers something for everyone, helping to enhance concentration and reduce stress. Explore today! #SensoryTools #PlayAndLearn
• •Tired of tears during hair brushing? Our gentle detangling brushes are designed for sensitive scalps, making hair care a breeze! 엉 #HairCareSolutions #SensoryFriendly