Brand Tone

Professional & Expert, Innovative & Forward-Thinking, Customer-Centric & Solution-Oriented, Reliable & Quality-Focused

Brand Values

• •Customer Success
• •Innovation
• •Integrity & Reliability
• •Teamwork & People Development
• •Safe Growth
• •Closeness to Customer

Best Practices

• •Prioritize clarity and precision in technical descriptions.
• •Use industry-specific terminology accurately.
• •Showcase the benefits of IFM solutions in quantifiable terms (e.g., increased efficiency, reduced downtime).
• •Maintain a professional and authoritative tone.
• •Emphasize IFM's commitment to innovation and customer support.

Social Perception

IFM is perceived as a leading provider of high-quality, innovative sensors and automation solutions, known for its technical expertise and customer support.

Copy Examples

• •"IFM's sensors provide precise data for optimized process control, enhancing efficiency and reducing waste."
• •"Our IIoT solutions, like moneo, empower you to monitor equipment health and predict maintenance needs, minimizing downtime and maximizing productivity."
• •"With IFM's IO-Link technology, unlock the full potential of your sensors and gain valuable insights into your operations."
• •"IFM is committed to providing innovative automation solutions that solve your toughest challenges and drive your success."
• •"Backed by decades of German engineering expertise, IFM's products are built to last and deliver reliable performance in demanding industrial environments."