Brand Tone

Warm & Inviting, Artisanal & Passionate, Quality-Focused & Confident, Friendly & Customer-Centric, Informative & Transparent (regarding ingredients)

Brand Values

• •Quality Craftsmanship: Dedication to hand-pouring in small batches to ensure high standards.
• •Customer Satisfaction: Strong commitment to ensuring customers are happy with their purchase, offering replacements or refunds.
• •High-Quality Ingredients: Use of pure soy wax (from American grown soybeans) or clean-burning coconut wax, and phthalate-free fragrance oils that combine essential and botanical oils.
• •Health & Environment Consciousness: Promoting cleaner burning waxes (soy/coconut) as healthier alternatives to paraffin, and not discoloring walls. Use of recyclable glass containers.
• •Tradition & Authenticity: Continuing the "traditions" of hand-pouring and small-batch techniques. Creating candles that are the "opposite of mass produced products."
• •Sensory Experience: Focus on creating "exceptional scented candles" with strong, lasting, and beautiful aromas that fill a room.

Best Practices

• •Emphasize the "Handcrafted" & "Small Batch" Story: Consistently weave the narrative of artisanal creation into product descriptions, social media posts, and email marketing. This reinforces the value of quality and the personal touch behind each candle.
• •Focus on Sensory Language & Evocative Descriptions: Use vivid adjectives and storytelling to describe scents and the ambiance they create. Appeal to emotions and memories to connect with customers on a deeper level than just the product features.
• •Maintain a Warm, Friendly, and Approachable Voice: Whether responding to comments, writing FAQs, or crafting "About Us" content, ensure the tone is welcoming and helpful. This builds trust and makes the brand feel more personal.
• •Highlight Quality & Clean Ingredients Consistently: Regularly remind customers about the benefits of the chosen wax (soy/coconut), the phthalate-free nature of the fragrances, and the clean burn. This appeals to health-conscious consumers and justifies the premium quality.
• •Show, Don't Just Tell, with Visuals: Ensure all photography and videography align with the brand's aesthetic – cozy, high-quality, inviting, and often featuring the candles in beautiful home settings. This visually reinforces the brand's tone and values. (As observed on their Instagram).

Social Perception

Positive: Customers highly praise the scent strength, longevity, and quality of the candles. Many reviews highlight specific scents they love and the clean burn. Appreciative of Quality: Buyers recognize and value the handmade nature and the use of good ingredients. Giftable: Customers mention buying candles as gifts, indicating a perception of the products as desirable and presentable. Aesthetically Pleasing: The appearance of the candles and their vessels is often complimented. Trustworthy: The satisfaction guarantee and positive customer service experiences likely contribute to a perception of trustworthiness.

Copy Examples

• •Headline: Fill Your Home with More Than Scent. Fill it with Aglow. Body: Discover the Aglow difference. Hand-poured in small batches, our [soy/coconut] wax candles offer the strongest, cleanest, longest-lasting fragrance experience. Because home deserves nothing less. #AglowCandles #HandcraftedLuxury #CleanBurn
• •Headline: Remember That Perfect Cozy Evening? We Bottled It. Body: Each Aglow candle is a carefully crafted blend of premium fragrance oils and natural wax, designed to evoke your most cherished moments. Light an Aglow, and let the memories unfold. Shop our signature scents. [Link] #HomeFragrance #ArtisanCandles #ScentedStories
• •Headline: Quality You Can Smell. Craftsmanship You Can Trust. Body: We’re passionate about creating the best candle you’ve ever burned. From sustainable ingredients to our hand-pour tradition, excellence is at the heart of Aglow. Experience our satisfaction guarantee. [Link] #AglowPromise #SoyWaxCandles #CoconutWaxCandles #PhthalateFree
• •Headline: Unwind. Breathe Deep. Go Aglow. Body: Transform your space into a sanctuary. Our [Coastal/Earthy/Fresh Garden] collection uses only the finest [soy/coconut] wax and phthalate-free oils to bring you a pure, captivating aroma that lingers. Find your moment of peace. #AglowAtHome #CleanestBurn #PremiumScents
• •Headline: The Secret to a Home That Always Welcomes? It's Aglow. Body: Impressively fragrant, beautifully designed, and lovingly handmade. Aglow candles are more than just a light; they're an experience. Gift one, or treat yourself. You deserve it. Explore our collections today! #HandmadeCandles #LuxuryScents #PerfectGift