Brand Tone

Inspirational, Motivational, Approachable, and Community-Oriented.

Brand Values

• •Health and Wellness
• •Quality
• •Community Upliftment
• •Motivation & Inspiration
• •Sustainability & Ethical Practices

Best Practices

• •Emphasize the founder's (Farida Samarou) credentials as a Doctor of Pharmacy to build trust and credibility.
• •Incorporate pharmacy-related themes and slogans into the copy to maintain brand consistency.
• •Highlight the quality of the products and their alignment with values like sustainability and ethical practices.
• •Use inspirational and motivational language to resonate with the target audience.
• •Showcase the brand's commitment to community upliftment and meaningful healing.

Social Perception

Positive, credible, and trustworthy. The brand is perceived as stylish, functional, and aligned with values like sustainability and ethical practices.

Copy Examples

• •"Founded by a Doctor of Pharmacy, we're committed to quality you can feel and a message you can believe in. That’s The Real PharmD Promise."
• •"Farida Samarou, founder of The Real PharmD, knows that true wellness encompasses both how you feel and how you express yourself."
• •Leverage slogans on products in the copy to reinforce brand messaging.
• •"Increase the level of health and wellness within communities by providing them access to information, high quality products including health & beauty and merch products."
• •"What you wear is just as important as how you feel." Promote health and wellness full circle through inspirational/motivational apparel.