Tono de Marca

Elegant & Modern, Quality-Conscious & Appreciative, Customer-Oriented & Helpful, Inspirational & Lifestyle-Focused

Valores de Marca

• •Design & Aesthetics
• •Quality & Craftsmanship
• •Uniqueness & Personalization
• •Customer Satisfaction
• •Sustainability (implied)

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, modern, quality-conscious, inspirational), key messaging points, preferred vocabulary (e.g., "timeless," "crafted," "curated," "elevate"), and a "do not use" list.
• •Focus on "Show, Don't Just Tell": Instead of saying "high quality," describe the materials, the craftsmanship (e.g., "hand-blown," "sustainably sourced alpaca wool"), or the unique design features that demonstrate quality.
• •Emphasize Lifestyle and Emotion: Connect products to the feelings and experiences they enable – comfort, elegance, joy in gifting, creating a beautiful home. Use evocative language that paints a picture.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website aligns with social media posts, email newsletters, and any customer service interactions. Regular internal reviews can help maintain this.
• •Listen and Adapt to Your Audience: Pay attention to how customers talk about the brand and products in reviews and social media comments. While maintaining the core brand voice, subtly incorporate language that resonates with them, ensuring authenticity and connection.

Percepción Social

Positive Customer Feedback, Appreciation for Aesthetics and Quality, Trustworthy

Ejemplos de Copy

• •Elevate your everyday moments. Discover the art of hand-blown glass with our new [Collection Name] – where timeless design meets modern living. Sip in style. #ramiiDESIGN #HandblownGlass #LuxuryHomeware #TimelessElegance #HomeDecor
• •Crafted with care, designed for connection. Our [Product Name] offers a unique touch for those unforgettable occasions. Made from the finest [Material], it’s more than a gift – it’s a cherished memory in the making.
• •At ramii.DESIGN, we believe your home should be a haven of style and comfort. Explore our curated collection of timeless pieces, designed with passion and an eye for detail. Find something that speaks to you. [Link to website] #HomeInspo #InteriorDesign #ModernLiving #ShopSmall #QualityCraftsmanship
• •The art of thoughtful gifting begins here. This season, give the gift of timeless design and enduring quality with ramii.DESIGN. Enjoy [Discount/Offer] on our curated selection of home treasures. Make their moments memorable.
• •That feeling when your space just *gets* you ✨ Create your dream vibe with ramii.DESIGN. #HomeDecor #AestheticVibes #InteriorStyle #GiftIdeas #UniqueFinds #[ProductName]