Brand Tone

Advocative, Mission-Driven, Informative, Supportive, Community-Oriented, Enthusiastic, Passionate, Pragmatic & Discreet

Brand Values

• •Advocacy/Activism
• •Quality
• •Community & Support
• •Transparency/Information
• •Privacy

Best Practices

• •Maintain Discretion Where Promised: While advocating openly, ensure that all communication regarding sales and shipping reinforces the promise of privacy and discreet packaging if that is a service feature.
• •Emphasize the mission-driven aspect of the brand in all communications.
• •Showcase the quality of the products through detailed descriptions and customer testimonials.
• •Foster a sense of community by highlighting the support and resources available to consumers and cultivators.
• •Balance enthusiastic language with pragmatic and discreet messaging when appropriate.

Social Perception

Customers/Supporters view the brand very positively as a provider of quality products and a champion of a cause they believe in. They see purchases as a way to support the movement. Reviews often express strong satisfaction and loyalty.

Copy Examples

• •"Il tuo acquisto supporterà il progetto FattiSegreti" (Your purchase will support the FattiSegreti project)
• •"DAL 2015 DIMOSTRIAMO IL FALLIMENTO DEL PROIBIZIONISMO" (SINCE 2015 WE DEMONSTRATE THE FAILURE OF PROHIBITIONISM)
• •"La Silver Mandarin vi farà dubitare anche della sua legalità, ma non preoccupatevi, è tanto buona quanto perfettamente legale!"
• •"Pacchi anonimi per maggiore Privacy." (Anonymous packages for greater privacy)
• •"Conosco da tempo l'iniziativa di Fatti Segreti, sono dei grandi, non serve dire altro"