Brand Tone

Enthusiastic & Passionate, Aspirational & Stylish, Confident, Customer-Centric & Friendly, Direct & Informative

Brand Values

• •Quality
• •Style & Fashion-forwardness
• •Individuality & Self-Expression
• •Functionality
• •Customer Satisfaction
• •Uniqueness
• •Passion
• •Craftsmanship

Best Practices

• •Always Emphasize Quality and Craftsmanship: Consistently mention the "high-quality materials," "first-class workmanship," "Swiss design," and "handmade in Italy" aspects to reinforce this core value.
• •Speak to Individuality and Style: Frame bags as a means of personal expression. Use phrases like "express your style," "underline your individual look," "make a statement."
• •Maintain an Enthusiastic and Passionate Voice: Use positive language, occasional emojis where appropriate (social media), and convey excitement for fashion and the products.
• •Be Clear and Confident about Benefits: Directly state what customers gain – style, functionality, quality, uniqueness, and satisfaction.
• •Ensure Language Consistency (and consider localization): While English seems to be the primary communication language, address the mixed use of German and Italian. Decide on a primary language for main communications and ensure professional translation if other languages are to be officially supported to maintain a polished image. If targeting specific regions like Switzerland, Germany, or Italy, tailored language is beneficial.

Social Perception

Positive (based on site reviews), Limited Wider Visibility, Modest Social Media Engagement

Copy Examples

• •Headline: SH STYLE: Where Italian Craftsmanship Meets Your Unique Expression. Body: Don't just carry a bag, make a statement. Our meticulously handcrafted bags from Italy are designed for the modern woman who values quality, functionality, and undeniable style. Discover the piece that tells your story. #SHStyle #HandmadeInItaly #StyleStatement
• •Social Media Post: ✨ Fall in love with your new everyday essential! ✨ The [Bag Name] by SH STYLE combines timeless elegance with practical design. Perfect for work, weekend, and everything in between. Feel the quality, express your style. Shop now via link in bio! #SHStyleBags #LuxuryQuality #FashionYourWay #UniqueDesigns
• •Email Subject: Inside: Your Next Style Obsession from SH STYLE Body: At SH STYLE, we believe a handbag is more than an accessory – it's a companion. Crafted with passion and the finest materials, our new collection embodies the perfect blend of Swiss design and Italian artisanship. Find a bag that’s as unique as you are. Explore the collection today and enjoy 10% off your first order!
• •Product Description Snippet (for a specific bag): The [Bag Name] isn't just a bag; it's an experience. Feel the supple, high-quality leather, admire the thoughtful details, and enjoy the perfect balance of chic design and everyday practicality. Designed in Switzerland and handcrafted in Italy, it’s made to elevate your style effortlessly. #StyleAndFunction #SHQuality #AccessoryGoals
• •Instagram Story Series (3 parts): Part 1 (Image/Video of a bag): "That feeling when your bag is as passionate about style as you are. 😉 #SHStyle" Part 2 (Close up on bag details): "Quality you can see and feel. ✨ Each stitch, each material, chosen with care. #HandcraftedPerfection" Part 3 (Lifestyle image with the bag): "Ready to express your unique style? Your SH STYLE bag awaits. Link in bio to discover! #FashionStatement #NewBag"