Brand Tone

sophisticated, personal, and community-focused

Brand Values

• •Client-Centric Personalization
• •Community Focus
• •Curated Quality
• •Expertise and Service
• •Transparency and Authenticity

Best Practices

• •Lead with "You," Not "We": Frame your copy around the customer's needs, desires, and story. Use language that shows you are interested in their personal style and values, reinforcing the client-centric approach.
• •Emphasize Curation and Uniqueness: Use descriptive words like "curated," "handcrafted," "unique," and "thoughtfully selected" to communicate the special nature of your products and move beyond generic descriptions.
• •Maintain a Personal, Expert Tone: Write as a knowledgeable friend or trusted advisor. The tone should be sophisticated but never alienating. Share insights and tell small stories about the products or design principles.
• •Anchor the Brand in the Community: Regularly mention your Berkeley roots and commitment to the East Bay. This strengthens your connection with the local market and reinforces your brand's origin story.
• •Tell a Story: Whether describing a product or a service, frame it within a larger narrative. A chair isn't just a chair; it's part of a home where life happens. A design service isn't just a transaction; it's a collaborative journey. This aligns with the brand's philosophy of making design personal.

Social Perception

The public and customer perception of Influent Home is highly positive, especially among those who have engaged with their design services or visited their physical store. They are seen as a high-quality, trustworthy, and valuable local resource for interior design and unique home furnishings. Reviewers frequently use words like "inspiring," "talented," and "professional" to describe the brand and its team. The owner's personal involvement and talent are significant drivers of this positive perception. The brand successfully projects an image of a boutique, expert-led business that genuinely cares about its clients and community.

Copy Examples

• •Your home should tell your story. Our new collection of handcrafted vases is here to help you write the next chapter. Each piece is selected for its unique character, ready to become a part of your personal narrative. Discover the collection in our Berkeley showroom or online. #InfluentHome #BerkeleyInteriors #CuratedLiving
• •Great design isn't about our aesthetic—it's about discovering yours. From a simple color refresh to a complete remodel, our passion is bringing your vision to life. Let's create a space that's truly you. [Contact a Designer Today]
• •Why drive to the city? Your source for inspired, unique home furnishings is right here in Berkeley. At Influent Home, we believe in the beauty of local community and curated design. Stop by our San Pablo Avenue showroom and feel the difference. #ShopLocalBerkeley #EastBayStyle #HomeDecor
• •More than just a place to sit, the 'Curio' accent chair is a conversation starter. With its clean contemporary lines and deep, comfortable padding, it’s designed for long evenings of connection and relaxation. Because the best moments happen at home. Materials: Pine & Plywood Frame, Polyester/Linen Blend.
• •Inside Influent: A Personal Approach to Timeless Design - At Influent Home, we see interior design as a deeply personal experience. It’s a process of collaboration where your story guides our expertise. This month, we're sharing a recent project where we helped a client transform their space to perfectly reflect their journey...