Brand Tone

Passionate, Authentic/Genuine, Personal/Approachable, Appreciative (of time and nature)

Brand Values

• •Authenticity: Capturing the true essence of landscapes.
• •Quality: Providing high-quality prints and products.
• •Connection: Inspiring travel, sparking memories, and sharing passion with customers.
• •Personal Touch: Offering personal service and delivery.
• •Appreciation of Nature's Beauty: Highlighting how beautiful the country is.
• •Making the Most of Time: Stemming from the origin of the brand name.

Best Practices

• •Embrace Storytelling: Share the "why" behind the brand and individual photographs. The story of the name "Sixty Summers" is a great starting point.
• •Use "I" and Personal Anecdotes: Reinforce the personal, approachable nature of the brand by having Josh's voice come through directly.
• •Focus on Authenticity and Rawness: Consistently message the commitment to capturing natural beauty without excessive alteration. Highlight the "untouched" and "raw" aspects.
• •Evoke Emotion: Use descriptive language that taps into feelings of awe, nostalgia, and the desire for adventure, connecting with the aim to "inspire travel" and "spark memories."
• •Maintain a Grateful and Passionate Voice: Let the love for exploration, photography, and sharing these images shine through in all communications.

Social Perception

High-Quality Photography, Excellent Customer Service, Inspiring, Trusted. Given Jampal Williamson's association with Salty Wings, there's an existing reputation for stunning aerial imagery and social media savviness within the Australian photography scene.

Copy Examples

• •Sixty Summers: Experience Australia's Coastline, Unfiltered. Body: Our drone prints capture the raw, untouched beauty of places that take your breath away. No heavy edits, just the stunning reality of nature's artistry. Bring a piece of genuine Australian wilderness into your home.
• •More Than a Photograph. It's a Feeling. Body: Remember that perfect sunset over the ocean? That sense of awe standing before a vast landscape? At Sixty Summers, I strive to bottle those moments. Each print is a personal invitation to relive those precious memories, or dream of new adventures.
• •From My Lens to Your Living Room, With Care. Body: I'm Josh, the eye behind Sixty Summers. For me, sharing these incredible views is personal. That's why I ensure every print is of the highest quality and, where possible, deliver it to you myself. Let's share the beauty.
• •Life's Short. Make Every Summer Count. Body: The name 'Sixty Summers' is a reminder – to explore, to experience, to appreciate. My photography is a celebration of these fleeting, beautiful moments. Let these images inspire your next journey.
• •The Art of Real: Minimal Touch-Ups, Maximum Impact. Body: Tired of over-processed images? So am I. My philosophy is simple: capture the scene as my eyes saw it. Subtle adjustments to light and shadow, yes. Altering reality, never. Just pure, breathtaking Australian landscapes.