Brand Tone

enthusiastic, playful, and helpful

Brand Values

• •Fun & Entertainment
• •Quality & Durability
• •Safety
• •Customer Support & Guidance
• •Variety & Options

Best Practices

• •Use Lively and Positive Language: Incorporate words that evoke excitement, joy, and energy (e.g., "thrilling," "amazing," "unforgettable," "laughter-packed").
• •Balance Fun with Information: While the tone is playful, ensure copy also clearly communicates key features, benefits, and practical details (like materials, size, safety).
• •Be Customer-Centric and Helpful: Address potential customer questions and concerns proactively. Offer solutions and position the brand as a supportive partner in creating fun experiences or building their business.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the vibrant, colorful, and action-oriented visuals used in marketing materials and on the website.
• •Develop a Style Guide Snippet: Create a brief internal guide with examples of on-brand and off-brand phrasing, preferred terminology (e.g., "inflatable games" vs. "blow-up toys"), and a list of "power words" that reflect the brand's energy.

Social Perception

Funormous is generally perceived as a significant provider of commercial inflatables for parties, events, and rental businesses. Customers and the public see them as a source for vibrant, large-scale fun. Businesses in the event industry may view them as a key supplier. The focus on colorful and exciting visuals across their platforms reinforces the perception of a brand dedicated to creating memorable and enjoyable experiences. There's an expectation of good quality due to the "commercial-grade" emphasis.

Copy Examples

• •Website Banner: "Elevate Your Events! Discover Commercial-Grade Inflatables That Deliver Unforgettable Fun & Lasting Quality. Explore Our New Collection!"
• •Social Media Post (Instagram/Facebook): "Bounce into the best weekend ever! 🤩 Our [Product Name] bounce house is ready to bring smiles and laughter to your next party. Built tough for endless fun! Tap the link in bio to learn more and get yours! #Funormous #BounceHouseFun #PartyInflatables #CommercialGradeFun"
• •Email Subject Line (Promotion): "🎉 Get Ready to Inflate the Fun! Special Offers Inside! 🎉"
• •Product Description Snippet: "Not just any water slide, this is the [Product Name] – your ticket to an epic splashdown! Crafted from heavy-duty, puncture-resistant vinyl, it's designed for seasons of thrilling adventures and easy setup. Got questions? Our fun experts are here to help!"
• •Blog Post Title Idea: "5 Ways Our Inflatables Can Make Your Next Event the Talk of the Town (And Boost Your Rental Biz!)"