Brand Tone

Passionate & Enthusiastic, Expert & Authoritative, Authentic & Hunter-Focused, Proudly American & Community-Oriented, Direct & Confident

Brand Values

• •Quality & Craftsmanship
• •Effectiveness & Realism
• •Innovation
• •American Made & Family Owned
• •Hunting Tradition
• •Customer Success
• •Community Engagement

Best Practices

• •Speak the Hunter's Language: Use terminology, scenarios, and emotional touchpoints that resonate deeply with the target audience of hunters. Avoid overly corporate or generic language.
• •Emphasize Core Values Consistently: Regularly weave in keywords and phrases related to "American Made," "Family Owned," "Quality," "Realistic Sound," and "Hunter Driven" across all platforms.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we're experts," share stories of success (customer testimonials, personal hunting experiences if applicable), mention championship wins, and explain the design features that lead to realistic sounds.
• •Maintain a Passionate and Confident Voice: The copy should always reflect a genuine enthusiasm for hunting and a strong belief in the product's effectiveness. This builds trust and excitement.
• •Be Authentic and Approachable, Especially in Engagement: When interacting on social media or forums, maintain the expert tone but also be relatable and helpful, reflecting the "family-owned" and "hunter-driven" aspects. Direct engagement by knowledgeable individuals (like the owner on Rokslide) is a strong asset.

Social Perception

Positive Product Performance, Knowledgeable & Credible, Good Customer Engagement, Trusted by Hunters

Copy Examples

• •Headline: Hear the Difference. Hunt the Difference. Liberty Game Calls – The Sound of Success. Body: Tired of calls that spook more than they attract? At Liberty Game Calls, we're hunters, engineers, and champions obsessed with crafting the most realistic, American-made game calls on the market. Bring 'em in close. Fill your tag. Experience the Liberty advantage.
• •Social Media Post (Image: Hunter with a trophy elk): This feeling? It's why we do what we do. @[TaggedUser] trusted Liberty Game Calls on his hunt, and the freezer's full! Our family-owned, American-made calls are hunter-driven and proven in the field. What will your Liberty story be? #LibertyGameCalls #ElkHunting #AmericanMade #HunterDriven #HuntingSuccess
• •Product Description Snippet (for a new turkey call): The 'Gobbler Stopper' isn't just another call. It's years of obsession, field-testing, and championship-level expertise poured into one American-made call. Crisp yelps, seductive purrs, and fighting gobbler rage – unlock the full language of the wild. Don't just call them, convince them. That's the Liberty promise.
• •Email Subject Line: Don't Just Hunt. Dominate. With Liberty Game Calls. Email Body Snippet: When that moment of truth arrives, will your call deliver? Ours do. Crafted with passion, precision, and a deep understanding of the hunt, Liberty Game Calls are built to perform when it matters most. Hear the realism, feel the quality, and see the results.
• •About Us Snippet for Social Media: We're more than just a game call company; we're a family of dedicated hunters, just like you. Every Liberty call is proudly American-made, backed by our commitment to quality, innovation, and the rich tradition of hunting. Join the Liberty family. #LibertyGameCalls #FamilyOwned #HuntingTradition #MadeInUSA