Brand Tone

Professional, reliable, and customer-centric.

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Accessibility and Affordability
• •Innovation
• •Comprehensive Solutions

Best Practices

• •Lead with the Customer's Problem: Start by acknowledging the challenges business owners face (e.g., wasted time, unreliable tech) before presenting Infinity EPOS as the solution.
• •Emphasize Reliability and Support: Consistently mention the 24/7 support, in-house teams, and high-quality products to build trust and reinforce brand values.
• •Use a Confident and Professional Tone: Write with authority and clarity. Avoid overly casual language or jargon that could undermine the brand's expertise.
• •Focus on Benefits, Not Just Features: Instead of just listing features like "cloud back office," explain the benefit: "Manage your business from anywhere, at any time."
• •Incorporate Social Proof: Weave customer testimonials and positive review statistics ("5-star rated," "trusted by over 20,000 businesses") into copy to validate claims and build credibility.

Social Perception

The public perception of Infinity EPOS is largely positive, with customers frequently describing the company as "amazing," "brilliant," and "highly recommended." They are praised for fast and efficient service, value for money, excellent customer support, ease of use of systems, and helpfulness of the support team. The brand is seen as a trustworthy and reliable partner for businesses.

Copy Examples

• •Headline: Stop Wrestling With Your Sales System. Start Thriving. Body: Your time is too valuable to spend on a clunky, unreliable POS. Infinity EPOS gives you a seamless, all-in-one system designed to grow with your business. From table-side ordering to real-time sales tracking, we handle the tech so you can focus on what you do best.
• •Headline: The Last EPOS System You’ll Ever Need. Body: Tired of systems that over-promise and under-deliver? Infinity EPOS is built to last. With robust hardware, intuitive software, and 24/7 UK-based support, we’re more than a provider—we’re your partner in success.
• •Headline: Don’t Just Make Sales. Build an Empire. Body: A powerful EPOS system is the heart of any successful retail or hospitality business. Ours gives you the tools to manage inventory, understand sales patterns, and build customer loyalty—all from one simple interface. Ready to level up?
• •Headline: From Small Shop to Multiple Locations, We Scale With You. Body: Whether you're just starting out or expanding your reach, Infinity EPOS offers flexible solutions that fit your budget and your ambition. With no long-term contracts and hire-purchase options, getting the best system for your business has never been easier.
• •Headline: Finally, an EPOS System That Works as Hard as You Do. Body: Late nights, early mornings—you’re dedicated to your business. You deserve a system that keeps up. Infinity EPOS delivers reliable performance, detailed reporting, and expert support whenever you need it. Let's build a smarter business, together.