Brand Tone

Playful and Fun, Creative and Inspiring, Approachable and Friendly, Enthusiastic and Vibrant, Community-Oriented

Brand Values

• •Creativity
• •Fun & Enjoyment
• •Individuality & Self-Expression
• •Accessibility
• •Community
• •Quality

Best Practices

• •Use enthusiastic language, exclamation points (sparingly but effectively), and relevant emojis to convey excitement and fun.
• •Highlight the joy of creation, the uniqueness of the personalized item, and the relaxing experience, not just the product features.
• •Use Inclusive and Encouraging Language: Make everyone feel capable of creating something beautiful. Avoid jargon or overly technical terms. Phrases like "No experience needed," "Anyone can do it," or "Discover your creative spark" work well.
• •Incorporate User-Generated Content (UGC) Language: When sharing customer creations, use phrases that celebrate their work and encourage others, such as "Look at this amazing creation by @[username]!" or "We're obsessed with your color choices!"
• •Maintain Visual-Verbal Harmony: Ensure the copy's vibrancy and energy match the colorful and dynamic visuals associated with the brand and its products. Use descriptive words that evoke color, texture, and movement (e.g., "swirl," "drizzle," "vibrant," "glossy," "mesmerizing").

Social Perception

Positive, Innovative and Unique, Engaging, Gift-Worthy, Therapeutic/Relaxing

Copy Examples

• •Unleash Your Inner Artist! ✨ Dive into a world of vibrant color with our DIY Fluid Bear Kits. No experience needed, just pure fun! #InfiniteColors #DIYArt #FluidBear
• •Spoil your bestie (or yourself!) with a splash of creativity! 🎨 Our DIY Keychain Paint Kits are the perfect way to make something truly unique and personal. Tag a friend who needs a color boost! #DIYKeychain #CreativeGifts #InfiniteColorsFun
• •Ready for a color explosion? Our all-in-one Fluid Art Kits come with everything you need to create a stunning, one-of-a-kind masterpiece. Just pour, tilt, and watch the magic happen! Easy, mesmerizing, and totally addictive. 😉
• •Your Weekend Plans Just Got More Colorful! 🐻🎨
• •Watch us transform a plain bear into a psychedelic wonder! 🤩 Think you can do it? We KNOW you can! Grab your kit and let the colors flow. Show us your creations using #InfiniteColorsCrew! #FluidArtMagic #DIYCrafts #CreativeJourney