Brand Tone

Aspirational yet Accessible Luxury, Comfort-Oriented and Caring, Practical and Quality-Focused, Customer-Centric and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Trust
• •Comfort and Well-being
• •Accessibility
• •Sustainability & Responsibility
• •Value for Money

Best Practices

• •Use aspirational yet accessible language to convey luxury.
• •Focus on comfort, well-being, and creating a sanctuary.
• •Highlight material benefits and quality features like 100% cotton and quick-dry.
• •Emphasize customer satisfaction and build trust through genuine statements.
• •Maintain a balance between premium quality and value for money in messaging.

Social Perception

Generally positive for product quality & feel, seen as good value. Address concerns about specific attributes like towel thickness and absorbency proactively. Leverage trusted retail presence on major platforms to enhance credibility.

Copy Examples

• •Luxury re-defined for you and your home.
• •Experience the world of warmth, beauty, and care with Infinitee Exclusives.
• •Indulge in Premium Quality Hotel & Spa Luxurious Quality Towels.
• •Discover Comfort That You Can Call Home with our meticulously crafted products.
• •Our commitment—to quality, to sustainability, and to you, our valued customer.