Brand Tone

Friendly, Trendy, and Empowering

Brand Values

• •Quality & Durability
• •Accessibility & Affordability
• •Creativity & Self-Expression
• •Community

Best Practices

• •Embrace a Conversational Tone: Write as if you're talking to a friend. Use "you" and "we" to create a direct connection. Ask questions in captions and emails to encourage interaction.
• •Use Trendy and Relevant Language: Stay updated on current slang and trends that resonate with your target audience, but ensure it aligns with the brand's voice and isn't overdone. Incorporate popular emojis to add personality.
• •Highlight Value Beyond the Product: Don't just sell nails; sell the feeling they provide—confidence, convenience, and creative expression. Frame your copy around the benefits, such as "saving time," "expressing yourself," or "getting that salon look for less."
• •Incorporate Social Proof: Regularly weave customer testimonials and user-generated content into your copy. Phrases like "See why everyone's obsessed" or featuring a direct quote from a happy customer builds immense trust.
• •Maintain a Consistent Call-to-Action (CTA) Voice: Keep your CTAs clear, enthusiastic, and low-pressure. Use phrases like "Tap to Shop," "Discover Your Set," "Join the Fam," or "Show Us Your Style" to guide the user's next step in a friendly and inviting way.

Social Perception

Infinite Beauty Co. is perceived as a reliable and stylish source for high-quality press-on nails, providing an authentic and trustworthy image through user-generated content. Customers view it as a go-to for trendy, salon-quality manicures conveniently and affordably, reflecting a modern, female-focused small business deeply connected with its audience's desires.

Copy Examples

• •Stop everything 🛑 Our new 'Aura' collection just dropped. ✨ Get ready to channel your inner energy with these dreamy, iridescent nails. Salon-style without the salon price? Yes, please. Tap to shop and transform your look in minutes!
• •Your Dream Manicure is a Click Away. ✨ Get luxury, reusable press-on nails that let you express your unique style. Effortless application, endless compliments. Welcome to Infinite Beauty.
• •Subject: Girl, your nails are about to get a serious upgrade. Body: Tired of chipped polish and expensive salon appointments? We feel you. That’s why we created the ultimate press-on nails that are easy to apply, totally reusable, and always on-trend. Find your perfect set and unleash your inner icon.
• •Weekend vibe check! ✨ Which set are you rocking for brunch? Are we feeling bold with 'Cherry Mocha' or sweet with 'Pink Pantha'? VOTE NOW!
• •Life's too short for boring nails. Get a flawless, damage-free manicure in under 10 minutes with Infinite Beauty Co. Our luxury press-on nails are designed to last and designed to wow. Shop now for 15% off your first order!