Brand Tone

passionate, authentic, and performance-focused

Brand Values

• •Quality and Craftsmanship
• •Authenticity and Tradition
• •Performance and Innovation
• •Community and Support
• •Style

Best Practices

• •Emphasize Heritage and Authenticity: Consistently reference the Thai craftsmanship and traditional roots of Muay Thai in product descriptions and storytelling.
• •Focus on Performance and Quality: Use strong, confident language that highlights the durability, comfort, and technical aspects of the gear.
• •Foster a Sense of Community: Engage with customers on social media, share user-generated content, and use inclusive language that welcomes everyone from beginners to professionals.
• •Showcase Style with Substance: Highlight the unique designs and aesthetic appeal of the products, but always tie it back to their functional benefits for training and competition.
• •Be Passionate and Inspiring: Let the love for Muay Thai shine through in your copy. Use motivational language that resonates with the dedication and spirit of fighters.

Social Perception

Customers generally praise the quality, style, and comfort of the gear. Fast shipping and good customer service are also frequently mentioned. The brand is seen as a go-to for those who appreciate both functionality and aesthetics in their Muay Thai equipment.

Copy Examples

• •Headline: Unleash Your Inner Warrior. Authentic Muay Thai Gear, Crafted for Champions. Body: Experience the difference tradition makes. Our gear is meticulously handcrafted in Thailand, blending timeless Muay Thai heritage with modern performance innovation. Train harder, fight stronger.
• •Headline: More Than Just Gear. It's a Statement. Body: Style meets substance. InFightStyle delivers premium Muay Thai equipment that looks as good as it performs. Elevate your training, express your dedication.
• •Headline: Built for Battle. Designed for You. Body: From the gym to the ring, our gear is engineered for maximum comfort, durability, and performance. We obsess over quality so you can focus on your fight.
• •Headline: Join the InFightStyle Family. Body: We're more than a brand; we're a community united by a passion for Muay Thai. Connect with fellow enthusiasts and experience the support of a global team.
• •Headline: The Art of Eight Limbs Demands the Best. Body: Don't compromise on your training. Our authentic Muay Thai shorts, gloves, and shin guards are built to withstand the toughest sessions, empowering you to reach your peak.