Brand Tone

Accessible, Passionate, and Quality-Conscious

Brand Values

• •Quality & Italian Craftsmanship
• •Accessibility & Value
• •Sustainability
• •Customer Experience & Personalization

Best Practices

• •Always Highlight "Made in Italy": This is a key differentiator that communicates quality and craftsmanship. It should be a consistent element in product descriptions, social media bios, and ads.
• •Emphasize Quality and Affordability Together: The core message is "affordable luxury." Avoid sounding cheap. Use phrases like "high-quality at an accessible price" or "luxury scents without the markup" to maintain a premium feel.
• •Use Sensory and Emotive Language: Talk about the "experience," "passion," and "emotion" of fragrance. Use descriptive words that evoke the notes and feeling of the scent to connect with customers on a deeper level.
• •Prominently Feature Sustainability: The refillable bottle concept is a strong value proposition. Regularly remind customers of this eco-friendly option in social posts, on the website, and in-store to reinforce the brand's commitment to the environment.
• •Maintain an Accessible and Friendly Tone: The brand is for everyone. The copy should be inviting, easy to understand, and helpful. When describing scents, break down the olfactory families and notes in a simple way to guide customers in their choices.

Social Perception

Perceived as a smart, high-quality alternative to expensive designer perfumes, offering excellent value for money, wide selection, Italian quality, and a sustainable approach. Some feedback notes concern about scent longevity and customer service responsiveness.

Copy Examples

• •Your Signature Scent is Waiting. Why choose just one? With over 150 Italian-made fragrances, you can build a perfume wardrobe for every mood and occasion. High-quality, long-lasting, and accessible. Swipe to discover your next favorite. #Inestasy #MadeInItaly #PerfumeLover #ScentOfTheDay
• •Love [Luxury Brand Name]? You'll Adore Our Interpretation. Experience the essence of your favorite luxury scent without the luxury price tag. Crafted in Italy with the finest ingredients for a rich and lasting fragrance. Shop our inspired-by collection now and save. #InestasyProfumi #AffordableLuxury #ItalianPerfume
• •Refill, Reuse, Rejoice. Good for your wallet, great for the planet. Bring your empty Inestasy bottle back to any of our stores for a refill and enjoy a discount on your next purchase. Embrace sustainable luxury. #Inestasy #SustainableBeauty #RefillablePerfume
• •A scent for the office... a scent for date night... a scent for the weekend. Why commit to one when you can have them all? Inestasy: High-quality Italian perfumes you can actually afford. #Inestasy #Profumi #TikTokMadeMeBuyIt #FragranceTok
• •New & Now: Discover Oro Tropicale, Your Passport to Summer. Escape to a sun-drenched paradise with our new fragrance, Oro Tropicale. Inspired by the olfactory world of Xerjoff's Erba Pura, this vibrant scent is a celebration of summer that lasts all year. Crafted with passion, made in Italy. #Inestasy #FragranceLaunch #ItalianCraftsmanship