Tono de Marca

Quietly Confident, Educated, and Minimalist

Valores de Marca

• •Responsibility and Sustainability
• •Longevity and Investment
• •Curation and Quality
• •Education and Transparency

Mejores Prácticas

• •Lead with Values: Always frame the product within the brand's core values. Instead of just "New Sweater," say "A Responsibly Crafted Sweater." Every piece has a story rooted in sustainability, quality, or longevity.
• •Use a Sensory and Evocative Vocabulary: Employ words that evoke a feeling of calm, quality, and thoughtfulness. Use terms like "considered," "texture," "fluid silhouette," "handfeel," "timeless," and "ease." Avoid urgent, loud, or sales-y language like "Hurry," "Last Chance," or "Must-Have."
• •Educate, Don't Just Sell: Use product descriptions and social media captions as an opportunity to share information about the designer, the material's origin, or the sustainable practices involved in its creation. This reinforces the brand's transparency and authority.
• •Maintain a Minimalist Structure: Keep sentences clear and concise. Use ample white space in website and email layouts. The copy should feel as uncluttered and intentional as the clothing itself.
• •Speak to the 'Quietly Confident' Customer: Write as if speaking to an intelligent, discerning peer. Assume she understands the value of an investment piece and is looking for quality and meaning, not just another item of clothing. This approach builds a community of like-minded individuals around the brand.

Percepción Social

Niche, respected, and aspirational. Perceived as an authority and a destination for those seeking to redefine how they shop, attracting discerning individuals who value quality, sustainability, and minimalist aesthetics.

Ejemplos de Copy

• •The art of slowing down. Our new Alpaca blend sweater, crafted in a family-owned workshop in Peru, is designed for texture, warmth, and timelessness. A piece to anchor your wardrobe through this season and for many to come. Explore the story behind the collection online. #InesSimone #SlowFashion #InvestmentPiece #ConsciousLuxury
• •A study in fluid movement, the Glass Pant offers an effortless silhouette for the modern wardrobe. Cut from a lightweight Tencel blend that drapes beautifully, its elasticated waist and wide-leg design ensure comfort without sacrificing elegance. Made in small batches, this piece embodies our commitment to conscious design and versatile wear. Pair with its matching shirt or a simple tee for a quiet statement.
• •For a Considered Wardrobe | New Arrivals from (Designer Name)
• •Ines Simone is a place to slow down. We believe in the power of a well-considered wardrobe—one built on pieces that are both beautiful and responsible. We partner with independent designers from around the globe who share our commitment to small-scale production, quality craftsmanship, and timeless design. Here, you will not find trends, but forever pieces created for women who move through the world with quiet confidence.
• •New Season. Same Ease. Discover our curated collection of versatile, investment pieces designed with intention and integrity.