Brand Tone

Modern & Stylish, Friendly & Approachable, Innovative & Problem-Solving, Trustworthy & Quality-Focused, Comfort-Oriented & Cozy, Simple & Uncomplicated

Brand Values

• •Quality & Craftsmanship
• •Thoughtful Design & Innovation
• •Customer-Centricity
• •Sustainability
• •Simplicity (Less is More)
• •Comfort & Functionality
• •Fair Pricing

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., Modern, Friendly, Innovative, Trustworthy, Comfort-Oriented, Simple), provide examples of do's and don'ts, and list preferred terminology.
• •Prioritize Clarity and Simplicity: Reflect the "less is more" and "simple and exciting process" values in your language. Avoid jargon and overly complex sentences. Make information easy to understand and digest.
• •Emphasize Solutions and Benefits: Focus on how Ineshi products improve the customer's life – whether it's solving a common annoyance (stubbed toes, clutter), enhancing comfort, or simplifying a process (easy assembly).
• •Weave in Core Values Naturally: Subtly integrate keywords and concepts related to quality, thoughtful design, sustainability, and Australian identity into product descriptions, social media posts, and 'About Us' content.
• •Engage Authentically on Social Media: Maintain a conversational, approachable, and helpful tone in comments and direct messages. Encourage and share user-generated content, which reinforces trust and community.

Social Perception

Positive & Trendy, Innovative & Practical, Good Quality for Price (generally), Responsive & Engaging, Australian Brand Focus

Copy Examples

• •Instagram Post (Marshmallow Bed): Stop stubbing your toes. Start living in cloud-like comfort. ☁️ Our Marshmallow Bed isn't just viral, it's a revolution in bedroom bliss. Crafted for modern living, designed for your ultimate comfort, and so easy to set up, you'll wonder how you lived without it. Welcome to the Ineshi way of life – where thoughtful design meets dreamy comfort. #IneshiHome #MarshmallowBed #ModernComfort #NoMoreStubbedToes #AustralianDesign
• •Facebook Ad (General Brand): Tired of 'fast furniture' that doesn't last? At Ineshi, we believe in pieces that are as enduring as they are beautiful. We're an Aussie brand dedicated to quality craftsmanship, sustainable choices, and designs that make your house feel more like home. Discover furniture that’s thoughtfully created for modern living. Shop our curated collection today. [Link to website] #Ineshi #QualityFurniture #SustainableLiving #AustralianOwned #TimelessDesign
• •TikTok Video Concept (PodStash): (Scene: chaotic coffee pod drawer, then transition to sleek PodStash) Voiceover (upbeat, friendly): Is this your coffee station reality? 😬 Let's fix that! ✨ Meet the Ineshi PodStash – organizing your favourite brews in style. Sleek, space-saving, and oh-so-satisfying. Level up your morning ritual! #IneshiDesign #PodStash #CoffeeLover #KitchenHacks #OrganizationGoals #WFHLife
• •Website Homepage Banner: Rethink Your Space. Ineshi delivers innovative, thoughtfully designed furniture that blends luxury, comfort, and lasting quality. Simplify your home, elevate your life. [Shop New Arrivals]
• •Email Newsletter Snippet (Sustainability Focus): At Ineshi, we're committed to more than just beautiful furniture. We're building a better future, one piece at a time. From rejecting fast furniture to our partnership with One Tree Planted and carbon-neutral shipping, every Ineshi choice is a step towards a more sustainable home. Feel good about the furniture you live with. [Learn More About Our Sustainability Efforts]