Brand Tone

Elegant & Sophisticated, Effortless & Relaxed, Timeless & Classic, Approachable & Friendly, Playful & Witty, Authentic & Sincere

Brand Values

• •Parisian Elegance/Chic
• •Timelessness
• •Quality & Craftsmanship
• •Authenticity & Honesty
• •Accessibility
• •Individuality & Self-Expression
• •Joie de Vivre & Pleasure
• •Simplicity
• •Sustainability

Best Practices

• •Embody Effortless Chic: Keep language sophisticated yet simple and unpretentious. Avoid overly complex jargon or overly casual slang. The tone should feel natural and easy, never forced.
• •Channel Ines's Voice: Imagine Ines herself is speaking – warm, witty, confident, and with a deep understanding of style. Incorporate a touch of her personality – perhaps a friendly opening or a knowing style tip.
• •Focus on Timelessness and Quality over Hype: Highlight the enduring nature of the designs and the quality of materials, rather than relying on fleeting trends or scarcity tactics. Emphasize investment pieces.
• •Speak to a Friend: Adopt a conversational, inclusive, and welcoming tone. Make the reader feel understood and part of an exclusive, yet approachable, club of stylish individuals.
• •Infuse Joie de Vivre: Let the copy reflect the pleasure and confidence that comes from feeling good in what you wear. Use positive language and evoke the charm and spirit of Paris.

Social Perception

Icon of Parisian Chic, Aspirational yet Attainable, Trusted Style Authority, High Quality & Classic, Authentic & Relatable, Joyful and Positive

Copy Examples

• •More than a coat, it's a Parisian state of mind. Our essential trench, tailored for timeless appeal and that signature *je ne sais quoi*. Effortlessly chic, rain or shine. Because true style is perennial.
• •Finding the joy in the everyday. That's the Parisian way. ✨ #InesdelaFressangeParis #ParisianChic #EffortlessStyle #JoieDeVivre
• •Bonjour! Your new essentials for a touch of Paris have arrived.
• •Ines de la Fressange Paris: Timeless style. Joyful living. Effortlessly you.
• •Tired of trends? Embrace the enduring elegance of Parisian chic. Discover the Ines de la Fressange Paris collection – quality pieces designed to be loved for a lifetime. Style that speaks, not shouts.